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Contributor

Erich Brandenberger (Mentor)

Country:  Switzerland

Contact Information:  mail@itla.ch

Grew up and went to school in Asheville, North Carolina, (Latin, newspaper route, chess), can`t explain baseball, likes gardening and beer, hangs out in Boston, sometimes on the Harvard University lawn, rides a second-hand Yamaha XJ 900, wanted to become an astrophysicist, studied electrical engineering at the ETHZ instead and failed in politics and chemistry, studied linguistics at the University of Zurich, president of Swiss Copywriters Assn. for five years, founded ITLA in 1974 on a lasting whim.

That Thing About Pharma Commercials - The pharma industry spends some four billon dollars a year to talk directly to TV viewers. That adds up to nearly a third of the ad buys at evening news time.

We Need Plaque Eating Nanobots - Why don't people invest their energy on genetically programming bacteria to eat plaque in arteries and then die, or to gobble up the muck that has accumulated in a smoker's lungs?

Functional Illiteracy - It happens sometimes that I send somebody an e-mail with three questions and then get one of them answered. Or maybe two. That's a good success rate.

The Coffee Malaise - There's one really bad aspect about Switzerland that needs to be amply publicized: the coffee malaise.

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