Philip Yaffe (Mentor/Columnist)
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Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course and conducts one-day workshops in writing and public speaking in Brussels, Belgium.
In the 'I' of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional, his recently published book, perceptively and entertainingly explains the key principles and practices of persuasive communication. True to its credo, it is "as long as necessary and as short as possible". In fact, only 84 pages! In the 'I' of the Storm is available either in a print version or electronic version from Story Publishers in Ghent, Belgium (www.Storypublishers.be) and Amazon (www.amazon.com).
Many more articles in Communications in The CEO Refresher Archives
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