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Will Says...


Steve Meyer (Mentor/ Columnist)



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Steve Meyer began his music and entertainment industry career with Capitol Records, working in various capacities before being elevated to National Promotion Director at Capitol`s famous "Tower" in Hollywood, California. Meyer served as the label`s trade press liaison, and worked with John Lennon during his `Imagine` album. While at Capitol, Steve played an integral role in creating better communication between radio and record labels and was a recipient of BILLBOARD magazine`s `Award of Excellence` for his efforts on that behalf.

Because of his extensive knowledge of popular music and entertainment, Meyer was chosen to be a member of Capitol`s exclusive `Beatles Committee` and oversaw the choosing of design, content, promotion and marketing of the label`s most successful Beatle repackages: "Love Songs" and "Reel Music."

In 1983, Meyer was hired by Universal Studios as Sr. Vice-President of Promotion for MCA Records. Under the leadership of newly appointed President Irving Azoff (the manager of The Eagles and producer of such films as Urban Cowboy, Fast Times At Ridgemont High, and Hurricane), he played a key part in re-establishing MCA as an industry leader. While in this capacity industry trade publication Radio & Records named MCA the #1 Label Performance Leader in 1988. (The first time ever for the label.) Meyer was also the first industry leader to subscribe to Billboard magazine`s BDS Airplay Monitor.

For the next two years, Monday Morning Replay, a trade publication that monitored radio airplay (pre-Billboard`s BDS system), named MCA the #1 Label at Radio. In 1990, because of the contributions he had made at the label, Meyer was elevated to Sr. V.P. Promotion, Marketing & Product Development. In this capacity, he was the first label executive in the industry to initiate placement of technology to retrieve online sales and airplay information, and recommended the launch of the division`s website.

Recognized as one of the industry`s top professionals, Meyer was a recipient of many awards during his tenure at MCA, including: `Sr. V.P. of Promotion`; `Record Executive of The Year`; `V.P. of Promotion.` While at MCA, Meyer was involved in the promotion and marketing of artists such as: Elton John, Tom Petty, Boston, The Fine Young Cannibals, Olivia Newton John, Mary J. Blige, Glenn Frey, Bobby Brown, and others. He was also responsible for overseeing the promotion and marketing efforts of such multi-platinum soundtracks Miami Vice, Beverly Hills Cop, Beverly Hills Cop2, Back To The Future, An American Tail, The Commitments, Pump Up The Volume, and more.

A respected authority on pop-music and the entertainment industry, Meyer has been interviewed by Martin A. Grove, now a columnist for The Hollywood Reporter and a CNN Entertainment reporter, for three separate books about the industry, the Beatles and pop-music culture.

Throughout his career, Meyer has been profiled extensively by such industry publications as Radio & Records, Billboard, Hitmakers, HITS, The Gavin Report, The Music Connection, and others. In addition, he was frequently a guest speaker at the UCLA Extension Courses `Marketing In The Music Industry.` He`s also guest lectured at the University of Miami, USC, and CCSN in Las Vegas. After the sale of Universal/MCA to Matsushita in 1990, Meyer left to form his own consulting company, SMART MARKETING, consulting a variety of clients in the entertainment, technology, and broadcast industries. Today, he supplies strategies for several key industry concerns.

In 2003, Meyer launched an e-mail newsletter, DISC&DAT, The newsletter currently reaches almost 1000 industry readers and is now featured on the leading industry website in the `Digital Technology` section. Many of his interviews with artists and leading industry heavyweights have been reprinted online at a variety of websites.

In October 2004, Steve was a featured speaker at the Community Broadcasters Association convention in Las Vegas. His speech, `Digital Wars In The Brave New World` was reprinted on several industry websites.

In addition, Steve has written the following articles for RADIO INK magazine (Radio`s Premier Management & Marketing Magazine) "Like It Or Not It`s An iPod World...and This Is Only The Beginning." - April 11, 2005 issue "The Case For Quality Programming." -July 4, 2005 issue "Where Has All The Music Gone? - September 19,2005 issue "The Business of HD Radio:The Shape Of Things To Come" - December 5, 2005 issue "New Technology: It`s Not Just Survival Of The Fittest" - February 27,2006 issue "Radical Changes - Abundant Entertainment Options" - August 6,2007 issue

Steve appeared as a guest on the national syndicated radio show `Dennis Mitchell`s Breakfast With The Beatles` ( ) on the following dates: Program #764, February 25-26, 2006 Program #733, July 23-24, 2005 Program #657, February 8, 2004 Program #645, November 16, 2003

Strategic Alliances Redux - Partnerships are the future in maximizing business opportunities and the music business should get on board.

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