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Published:April 11th, 2011 11:57 EST
Erectile Dysfunction: Up, Up and Away

Erectile Dysfunction: Up, Up and Away

By Donna Cavanagh

I would like to discuss Erectile Dysfunction. Obviously, I do not suffer from the malady, and when I told my husband I was writing about this, he emitted a loud gasp and then insisted that I make it very clear that he does not suffer from the malady as well.  You men are so protective over your boys, and I think it`s been this way since the dawn of time. Females are protective of their womanhood too, but until Georgia O`Keefe and her paintings came along, many of us were not really sure what was  down there. 

I apologize as I am getting off topic. What I truly want to discuss is the advertising for Erectile Dysfunction or E.D.  The most annoying commercials to me are the ones that show a middle-aged-to-almost-senior couple doing work around the house when suddenly the love bug hits the man. I guess the point is that the love bug can still hit the man because he takes this drug.  As I have said many times before, I am all for sex, so if this drug helps the guy have a great love life, then it`s worth the pharmaceutical co-pay. 

The commercials start off nice enough. The couple cuddles and hold hands, and they both have that come hither look in their eyes. Then they take a romantic stroll into the woods, get naked and sit in separate bath tubs.  Can someone explain to me the point of separate bath tubs? Is it a censorship thing like when Lucy and Ricky couldn`t sleep in the same bed because people might assume they were having sex?

I would think if you are advertising a drug that enhances one`s sex life, you want people to assume the man and the woman do things besides take a bath in different tubs.  Why aren`t they sitting in a big Jacuzzi bathtub or a backyard spa?  I think the separate bath tubs are a little misleading. No one can have sex while sitting in separate tubs.

Anyway, if you take the time as I did to go on You Tube and search out these commercials, you find some truly interesting ones from Viagra®.  At least one of these ads has been banned.  Are they funny? Absolutely.  Are they off-color?  For sure, that is why they are funny.  But I don`t think that is why the commercial was banned.  I think the people who oversee ads (Is that the great and powerful FCC?) probably thought the drug promised much more than it could deliver. I will give you a hint. The man in the commercial is doing push ups with no arms. 

I guess the problem with the Viagra commercial was that it was too up front ( no pun intended).  There is a commercial for a natural enhancement product that addresses the whole impotence problem with visual symbolism.  There are pointy objects and hoses and a plethora of other symbols just hidden from view.  This commercial reminds me of the Can You Find? puzzles that are in kids` books.  You know, the ones where you have to circle the objects that have to do with a certain theme?  I guess the theme in this ad would be phallic

The point is I don`t mind the commercials. I get scared when I hear the litany of side effects that can be caused by these drugs.  It`s nice that men can have sex again but at what cost?  I know men are saying, "Hey, we have been subjected to feminine hygiene products for decades. It`s our turn to have our needs met." 

Men are right; fair is fair. The E.D. commercials are addressing a true medical disorder a medical disorder that has been swept under the rug for years. Maybe these drugs are making relationships last longer.  I have to say that I know a lot of people who walk around with smiles on their faces nowadays. Maybe they are high on life or high on something else.