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Published:August 10th, 2011 14:03 EST

Whole Foods Promotes Ramadan! Non-Muslims Outraged! Boycott?

By Robert Paul Reyes

"The national grocery chain Whole Foods is in the middle of a whole lot of controversy for directing a marketing campaign at Muslims during the holy month of Ramadan -- and then taking it back."



Whole Foods announced a gift card giveaway during the Muslim holy month of Ramadan, and introduced a new line of halal-certified products.

From a purely pragmatic perspective it was insane for Whole Foods to pander to the Muslim community. This promotion was destined to be an epic failure, any words of praise from Muslims would have been drowned out in outrage from mainstream Americans.

It`s never a good idea for corporations to venture into the realm of religion, especially Islam which is viewed by most Americans as anathema to our values that we hold dear.

Before anybody gets the idea that I`m a conservative born-again Christian, let me proudly proclaim that I`m a free thinker who is disgusted by Christian religious imagery in department stores during the holiday season.

The only way that a grocery store or a department store can avoid offending all religions is by not making overtures to any religion. When I walk into a grocery store, I don`t want to see any messages that may give me a clue as to which deity the owner worships.

The only thing worse than a company that panders to a religious community, is a a corporation that backtracks from their pandering at the first hint of controversy.

This is the text of a en email that was distributed internally by Whole Foods:

"It is probably best that we don`t specifically call out or `promote` Ramadan ... We should not highlight Ramadan in signage in our stores as that could be considered `Celebrating or promoting` Ramadan."

If only Whole Foods would have had this epiphany before going ahead with their Ramadan promotion. Duh, it`s best not to promote Ramadan or any other religious holiday.

I don`t believe in moral equivalency, all religions are not equally bad. Some like Buddhism are fairly innocuous, others like Islam are soaked in a philosophy of blood, misogyny and vengeance.

I will never forgive Whole Foods for celebrating a Muslim holiday. I urge everyone who is sick of politically-correct pandering to join me in boycotting Whole Foods.

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