December 30th, 2011 14:28 EST
Judyth Piazza interviews Singer/Songwriter Pat Campo on The American Perspective
OMG! SINGER/SONGWRITER PAT CAMPO MAKES HIS MARK ON THE iGENERATION WITH "JTITM (JUST TEXT IT TO ME), " THE DEBUT SINGLE AND LEAD TRACK ON HIS NEW EP
Inspired by the Late Steve Jobs and Apple, the L.A.-Based Performer`s YouTube Video for "JTITM " Creates its Eye-Catching Images on Three Strategically Shifting iPhones
OMG! Call your BFF! You`re totally going to LOL, not to mention groove and sing along, when you check out Pat Campo`s (www.patcampo.com) cool new addition to the "text-speak" lexicon: "JTITM, short for "Just Text It To Me" the name of the infectious debut single from the singer-songwriter`s new five- track EP of the same name.
Fully embracing the zeitgeist of the iGeneration that was in part created by Steve Jobs, the Los Angeles-based singer/songwriter was inspired by the late Apple co-founder in fashioning his eye catching video for "JTITM."
The clip features clever images of "modern communications" between friends splashed across the screens of three cleverly arranged, constantly shifting iPhones. Directed by Campo and created using the HD video feature of a simple Canon 550D camera, it has received more than 17,500 views on YouTube.
"The world is a more dynamic and exciting place thanks to the legacy Steve Jobs left on the music, film and tech industries," says Campo. "Though I conceived and shot the video for `JTITM` long before he passed away, I would be happy if people appreciated it as a tribute to the man and what his work meant to me. While slightly tongue-in-cheek, it`s a true celebration of the current generation and how we communicate.
While songs like "JTITM (Just Text It To Me) and "Leggo My Ego" (from the singer`s debut album) show his proficiency with witty turns of phrase, Campo shows a more heartfelt, introspective side of his songwriting "not to mention his edgier alt rock sensibilities--on the EP`s other tracks.
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