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Published:March 22nd, 2012 11:23 EST

The Oprah Winfrey Network: The Biggest Flop In The History Of Cable

By Robert Paul Reyes

"The Oprah Winfrey Network could lose an estimated $142.9 million this year, research and investment firm SNL Kagan said Wednesday, suggesting this might `tempt` co-owner Discovery to pull the plug on the venture.


SNL Kagan noted that the cancellation of Rosie O`Donnell`s show last week ended hopes that it could boost the network`s low ratings. OWN laid off 30 employees on Monday in another sign of problems for the network."

The Wrap

The colossal failure of the Oprah Winfrey Network (OWN) proves that there can be too many cable networks, the Oprah Winfrey brand wasn`t enough is make this boring enterprise viable.

There are a dozen cable and satellite stations, like Lifetime, that do the chick-lite thing much better than OWN. The market on female empowerment was saturated, but Oprah`s monstrous ego overpowered her common sense -- she just had to own her own network.

Let`s hope that Oprah`s partner, the Discovery Network, sticks a knife in this turkey -- it`s done. The cancellation of the Rosie O`Donnell talk show, is a sure sign that it`s over. Rosie was the biggest name that Oprah could entice to her floundering network, and Rosie`s show went over like a lead ballon.

Oprah Winfrey`s reign as the Queen of daytime TV is over, even if she returned to network TV she wouldn`t dominate the ratings. Winfrey`s core audience, bored suburban white women, have moved on to other things, like the Internet. They are probably embarrassed that they mistook Oprah`s vanity and faux-spirituality as the greatest thing since sliced bread.

There are a gazillion and one cable networks, and normally I say "to each his own", but it bugs me, it really bugs me that Oprah`s vanity project is still on the air. I will have the Mother of all Celebrations when Oprah`s network finally goes under.

Photo Credit: Wikipedia

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