April 28th, 2012 11:23 EST
Every Third Mom Pretends to Like Mother`s Day Gifts
With more than $16.3 billion expected to be spent on Mother`s Day* this year, a new study reveals almost one third of moms in America (31 percent) say they often pretend to like the Mother`s Day gifts they typically receive from family.
According to the study commissioned by international Christian charity World Vision, nearly 2 in 3 (64 percent) say they would prefer to receive a meaningful gift that would help someone else instead of a traditional Mother`s Day gift such as flowers or a card. The survey also says most adults would like to honor mom by giving something that would empower other mothers.
New Survey Key Findings:
Honesty Most Important Lesson Americans Learned from Mom
Yet You Can`t Always Trust Your Mom`s Reaction on Mother`s Day
World Vision`s 2012 Spring/Summer Gift Catalog is full of meaningful gifts. "This survey shows what moms really want," says Traci Coker, World Vision-US Gift Catalog Senior Director. "With all the money spent on Mother`s Day gifts we want those gifts to have impact."
Last year alone, the World Vision U.S. Gift Catalog raised more than $32 million providing help to more than 800,000 worldwide. This year`s goal: $34 million. World Vision launched the Gift Catalog in 1996. Since then it`s raised over $162 million dollars. A goat ($75) is World Vision`s number one seller but there are more than 100 gifts (many under $35) to choose from.
To order: http://bit.ly/mothers-day-gift-catalog or 888-511-6511 (items empower women, girls) Facebook: http://www.facebook.com/worldvisiongiftcatalog National Retail Federation 2011
World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. We serve the world`s poor, regardless of a person`s religion, race, ethnicity or gender. For more information, visit www.worldvision.org.