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Published:May 21st, 2012 10:37 EST
Is it 'Durable' Enough?

Is it 'Durable' Enough?

By Keith Johnson

The SOP Word of the Day: Durable

The word DURABLE is an adjective meaning "able to last a long time". Its French language root - durare - suggests "long lasting". Today, we all want products that are durable. Nobody wants to buy a car, for example, and have it last and perform well for only a few years. Rather, we want that car to be durable.

This means that we want the car to last for many years. So, this means that our investment in the car has paid off and has been worth it. Durable can be applied not only to objects but also to people. There are some people who are really tough, especially athletes. These athletes are said to be "durable" because they can live through circumstances that the rest of us cannot (live through).

So, we call then durable, literally, because they can endure certain physical conditions and circumstances that reveal just how tough they are. So, DURABLE is a great word and a favorable way to describe people and things that can endure over time, especially tough circumstances.


Keith Johnson

Senior Technical Writer & Author

Fort Lauderdale, Florida, USA

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