October 5th, 2012 12:38 EST
The New Business Playbook by Kaihan Krippendorff
We all sense it. Something has changed. The once unbeatable corporate titans like GE and Proctor & Gamble are no longer the most exciting places to work or most promising companies to invest in. A new crop of winners is arising " Apple, Google, Facebook " that just ten years ago either did not exist or were too small to matter.
Kaihan Krippendorff, a business strategist, has spent the five years dissecting the strategies of this new generation of innovators. His research and interviews shows these companies are winning because they are ushering in a new paradigm. They are playing with a new playbook composed of three plays:
1. Move early to the next battleground: the pace of change is accelerating rapidly. The old paradigm, which stated that if you focused on today`s battleground you would be ready for tomorrow`s, no longer holds. Tomorrow is already on its way. This is why, statistically, winners today talk more often about preparing for tomorrow than their losing peers. Rosetta Stone offers one great example of this strategy in action.
2. Coordinate: the old paradigm focused on owning and controlling things but today`s winners see things differently. They know they can coordinate things without controlling them. Wikipedia coordinates experts, Twitter enables mass coordination, McDonalds coordinates stay-at-home moms to take drive-thru orders from the comfort of their living rooms , two entrepreneurs in San Francisco have decided to coordinate empty driveways!
3. Be good: the CEO of Facebook, Mark Zuckerberg, has said these days I think more and more people want to buy from companies that stand for something more than making profits. He captures a realization that winning company`s today are embracing: pursuing a mission that benefits others creates more sustainable competitive advantage
Taken together, these three plays introduce a radical new path for businesses: plan for rapid change, coordinate rather than control, pursue a profitable social cause. Companies who fail to embrace this playbook risk being left behind.
Kaihan Krippendorff (www.kaihan.net; email@example.com) is the author of Outthink the Competition (John Wiley, 2012) and three other books. A former business consultant with McKinsey & Company, he works with executives from companies including Microsoft, Symantec, Macmillan, Red Bull, L`Oreal, and GE to help them beat their competition. He writes one of the most popular blogs on Fastcompany.com and is a sought after expert by top executives seeking to drive change and encourage innovation. Recent appearance on Fox Business: http://video.foxbusiness.com/v/1503044870001/
Kaihan shows that with a compelling idea anyone can change the world.
- Mohammad Yunus, 2006 Nobel Peace Prize winner
"Kaihan`s groundbreaking work on strategy development changes the game for organizations facing an increasingly competitive environment. As a consultant and facilitator, Kaihan makes developing strategy look easy but don`t be fooled. The easygoing demeanor masks depths of experience, a razor-sharp intellect and true creative genius. We have benefited from working with this emerging leader in the field of strategic consulting."
- Shannon Wallis, Global Director, Leadership Programs, Microsoft
He delivers cutting edge business concepts with his own unique tools in a way that inspires leaders to think differently. His professional approach, innovative concepts and deep knowledge of strategy holds up against the most sophisticated and experienced audiences. "
- Robert Cancalosi, Chief Learning Officer, GE Healthcare
Kaihan is based in NYC and available for interviews.