October 29th, 2012 14:33 EST
Halloween Horror: Company Pulls 'Sassy Squaw' Costume
"Incharacter of San Diego said it apologizes for marketing a children`s Halloween costume called `Sassy Squaw` and is recalling it.
The Canadian Broadcasting Corp. reported Saturday the U.S. company yanked the costume, which featured a short animal hide dress, feather headband, beaded necklace and pink leggings.
An Incharacter representative said the company didn`t know the term `squaw,` which is believed to be derived from the Algonquian word for woman, has come to be considered demeaning and offensive by many Indians."
Are you kidding me? Calling a Native American a "sassy squaw" is as offensive as calling an Hispanic a "sexy spic."
Before any product is given a label, it has to be vetted by the legal department, focus group tested, and approved by the big wigs in the sales/public relations department. It`s almost beyond belief that nobody in Incharacter spoke up and said: Hello! Don`t you think "Sassy Squaw" is just a little bit racist?
Not to mention that your average Native American girl doesn`t wear a short animal hide dress and a feather headband, and pink leggings. OK, she might wear pink leggings.
It`s difficult to discern if it`s the UPI writer or the Incharacter representative who used the word "Indian" in reference to Native Americans. Hello! Calling a Native American an Indian is as offensive as calling an African American a negro.
Bottom line, Incharacter company is so clueless, that the only way to knock some sense into the managers is by boycotting their company.
Photo Credit: http://en.wikipedia.org/wiki/Main_Page
Follow Robert Paul Reyes on Twitter: http://twitter.com/robertpaulreyes