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Published:April 16th, 2013 12:55 EST

Kmart's Cool 'Ship My Pants' Commercial: Vulgar or Clever?

By Robert Paul Reyes

"Kmart`s advertisement for its shipping service, in which customers say they will `ship their pants,` is getting mixed reviews for humor and vulgarity.


Social media users denounced the online ads as gross and vulgar, since the phrase `ship my pants` is one letter away from an unrefined reference to an action unrelated to making a purchase."


Kmart is where folks who think Walmart is too rich for their blood shop. Kmart`s clientele tends to skew old, poor and unhip.

This edgy, hip and humorous commercial is just what Kmart needs to elicit publicity and customers.

I almost shi* my pants watching this commercial. I still ain`t gonna shop at Kmart, but if nature calls I just may enter the store long enough to shi* my pants.

Interesting note:

The old coot at the end of the commercial sounds and looks just like Bill Cosby.

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