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Published:January 21st, 2014 10:44 EST
Pitch Concepts in Social Enterprises

Pitch Concepts in Social Enterprises

By Kaihan Krippendorff

10 Million Americans now work in social enterprises. Overall 50% of workers are engaged in social enterprise in some way.Younger workers are even more likely to pursue careers with social purposes.

Our most admired business leaders today  " from Steve Case toElon Musk " are using for-profit ventures to solve social issues.Even large global companies " from Wal-Mart to GE " are launching profit-making social initiatives.


All of us aspire to be Outthinkers.


Outthinkers are business builders, corporate leaders, and social entrepreneurs passionately pursuing innovative solutions to problems that matter. In Outthinkers, strategist and best-selling author Kaihan Krippendorff, will leverage his access to these innovators to conduct in-depth interviews that draw out insights and practical tools to help viewers impact their world.  


Structure:



Kaihan on location bulleting out why we chose today`s guest Outthinker

Shots of the guest Outthinker in the field, office, doing his/her work

Studio interview with Kaihan and guest discussing:
o
The personal story: how he/she got here, what drives him/her
o
The problem: the issue he/she is solving why it matters to viewers and the world
o
The challenge: why the problem has not been solved already
o
The solution: the innovative answer and the impact it is having
o
The lessons: 3-5 tips and tools viewers can immediately apply

Take action: the most important insight/ advice/ practice viewers can take action on now