Erik Ideta is the COO of the Nevada-based beauty companies Fullips, LLC and Et Al Beauty, LLC. Prior to joining these start-ups, Erik was an attorney in the California offices of Troutman Sanders LLP, where he practiced business litigation and government contracts.
Erik grew up in Los Angeles County and graduated from UC Santa Cruz with bachelor`s degrees in Business Management Economics and Sociology. He attended law school at California Western School of Law, where he graduated Magna Cum Laude.
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