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Published:February 20th, 2017 10:50 EST
The Dina Collection: Celebrity Memorabilia, Fine Art, Antique Cars, Fine Jewelry, and More

The Dina Collection: Celebrity Memorabilia, Fine Art, Antique Cars, Fine Jewelry, and More

By Mimi Amaral

The Dina Collection of Beverly Hills has been in business since 1985. Yossi Dina, Founder and CEO, is known for being an entrepreneur, businessman, and the Pawnbroker to the rich and famous. Dina`s shop has also been the subject of the reality television series Beverly Hills Pawn, which was aired on the Reelz Channel.

Not only is Dina a wise business man, he has developed trusted personal relationships with many of this customers throughout the many years working in Beverly Hills. When asked to give one example of a cherished experience he stated, "Liza Minnelli. She was going through a hard time, at that time; and I became friends with her ... She is an amazing lady." Dina further explained, "We are not a regular store, I have customers that are loyal to me." He expressed appreciation and gratitude for the co-creation of loyalty that has been developed between him and his customers over the years.

The Dina Collection runs the gamete from jewelry, watches, and Chanel bags to Warhol Art, Antique Cars, and Hollywood Memorabilia. He even has a few Grammy Awards but is unsure if he can offer them for sale, "I`m still trying to find out if I`m able to sale these Grammy Awards," Dina stated. Dina is currently holding many items and is having a big Sale throughout the month of February. He expressed that, "I just sent an email to over 5,000 customers letting them know I am liquidating product so I may make room for new product."

With the Grammy Awards approaching February 12, Dina stated that he has on hand memorabilia from Elvis Presely such as his TCB Jewelry, a watch, a pair of glasses, and his piano; as well as shirts, gloves, suits, and more of Michael Jacksons pieces. In addition to the two music icons Dina has pieces from Elizabeth Taylor, a Rolex watch from Steve McQueen, and many other Hollywood pieces.

Dina has also sold Antique Cars - Jaguar, Ferrari, and Mercedes - ranging from the years of 1913, 1914, and 50-60s. In addition, he expressed that he is an art enthusiast and connoisseur, "I`m currently working on a big deal to sale all my Warhol pieces." Dina proclaimed that his shop has something for everyone. Furthermore, Dina has hosted estate sales on a commission base, "I open a house and people can come to buy estate items; I can clear a house in a weekend."

Whether you`re looking for a loan - nothing is too large or too small - elegant jewelry, hand bags, art work, antique cars, or Hollywood memorabilia the place to go is The Dina Collection of Beverly Hills. The store is open Monday through Friday 9:30 to 5:30 and is located at: 249 S. Beverly Hills, CA 90212. Go to store and look around or feel free to call 310-888-1818 and speak with Yossi Dina for yourself.