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Published:May 20th, 2018 10:24 EST

Hasbro Just Trademarked the Scent of Play-Doh

By Robert Paul Reyes

"Hasbro has trademarked the scent of Play-doh.


The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh`s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a "sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."

The Play-Doh brand has been around since 1956. Hasbro applied for the scent trademark last year."

Santa Ynez Valley News

My parents were dirt poor and they couldn`t afford to buy us many toys. In fact, I only had a handful of toys as a child; I was very protective of my Frisbee, yo-yo, roller skates, Jacks and Play-Doh.

I didn`t have a very happy childhood, but the scent of Play-Doh is evocative of the precious few carefree moments I enjoyed as a child.

My squabbling siblings, and my neurotic mom would fade into the background as I lost myself creating a world of perfect blue children and sweet and loving off-white parents.

By patenting the distinctive scent of Play-Doh Hasbro is patenting the sweet essence of childhood.

In my version of heaven the streets aren`t going to be paved with gold, but with Play-Doh, and the fragrance that permeates heaven won`t be Myrrh or roses, but Play-Doh.

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