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Published:September 9th, 2006 07:04 EST
Judyth Piazza chats with Dr. Frederick J. Zimmerman, PhD, Co-Author  of The Elephant in the Living Room

Judyth Piazza chats with Dr. Frederick J. Zimmerman, PhD, Co-Author of The Elephant in the Living Room

By Judyth Piazza CEO (Editor)


FREDERICK J. ZIMMERMAN, PhD, is an economist, child development expert, and assistant professor at the University of Washington School of Public Health. He has authored more than 30 articles on issues relating to the well-being of children. Together, Dr. Christakis and Dr. Zimmerman codirect UW`s Child Health Institute.

"Reading The Elephant in the Living Room is like having two smart, sensitive, reasonable experts in your living room as you think about the role of TV in your kids` lives. This is the only book you`ll need to help you parent through the ever-growing maze of television options."  -- Rachel Simmons, author of Odd Girl Out: The Hidden Culture of Aggression in Girls

"This book is an excellent guide for parents who want to understand the effects of TV and DVD viewing on their children. I highly recommend it."  - Alvin F. Poussaint, MD, Professor of Psychiatry, Harvard Medical School and Judge Baker Children`s Center, Boston MA

"In an ever expanding television universe we think we understand what television is, but do we know what is does? Drs Christakis and Zimmerman illuminate the contentious issue of how television`s messages can be a potentially positive or significantly negative influence in your child`s life. How television makes that happen and what parents can do are cleared described. This is a must read for any parent, grandparent or other caregiver raising a media-exposed and often exploited child."  -- Donald Shifrin, MD, FAAP, Chairman of Committee on Communications, American Academy of Pediatrics

"This is the book about television that thoughtful parents have been waiting for. Instead of arguing with your friends and neighbors about how much children should or should not watch television---everyone one has an opinion on that subject!---read this book. It is all in here. When you have finished The Elephant in the Living Room you will make wiser decisions for your child. You will know what you need to know about the impact of television on violent behavior, sexual behavior, the spending habits of children, and obesity. Drs. Christakis and Zimmerman have done a superb job of synthesizing and explaining what scientists know about the impact of television on children in this fascinating, readable book."
- Michael Thompson, PhD, co-author of the New York Times bestseller, Raising Cain: Protecting the Emotional Life of Boys

"Television has a huge impact on every child and family in this country.  This should be required reading for every parent and teacher who`s concerned about the topic." - James P. Steyer, founder and CEO, Common Sense Media (

"Christakis and Zimmerman have an important message for all parents. They have produced a book that balances science and good sense and spiced it with humor and wisdom. Today`s concerned parents want to tame the elephant in the living room. The authors deliver sound advice born from years of scientific research and from their own experience as parents. This is a book that will make a difference to parents, policymakers, and child educators. Finally, a book that can help today`s overwhelmed parents cut through the hype. It is the best book about television and children on the market."   - Andrew N. Meltzoff, Ph.D., Director, Institute for Learning and Brain Sciences, and co-author, The Scientist in the Crib: What Early Learning Tells Us about the Mind

"This is an important book which will help parents understand and redefine the role of television in their children`s lives. Christakis and Zimmerman have done a masterful job of making their research accessible to those who want the best for their children."  - Michael Rich, MD, MPH, Director, Center on Media and Child Health, Children`s Hospital Boston, Harvard Medical School