May 12th, 2010 15:15 EST
Judyth Piazza chats with Dr. Alan Hirsch, Creator of Sensa
Alan Hirsch, M.D., F.A.C.P., is a medical practitioner and researcher with dual certification in neurology and psychiatry.
After entering the University of Michigan Medical School at only 16 years old, Dr. Hirsch founded the Smell & Taste Treatment and Research Foundation in Chicago, which specializes in the evaluation, diagnosis and treatment of many sensory-related disorders.
In his 25 years as neurological director at the Foundation, Dr. Hirsch has conducted more than 200 research studies, published over 180 articles in top medical journals, and contributed to numerous discoveries that have literally changed the way Americans eat, shop, think and feel.
As a noted authority on the science of sensory response, he has appeared on The Oprah Winfrey Show, CNN, The CBS Early Show, Good Morning America and Extra TV.
Dr. Hirsch is best known for his studies on the connection between smell, taste and appetite, in which he determined that the urge to eat is not governed by the stomach, as previously speculated, but is regulated by a portion of the brain called the "satiety center."
Based on this new understanding of appetite, Dr. Hirsch sought to address the tendency to overeat by developing Tastants " scented crystals that subtly enhance food flavors. Dr. Hirsch conducted the largest study ever on a non-prescription weight-loss system to test the effectiveness of Tastants as a means of weight loss.
Dr. Hirsch presented his study to his medical colleagues at the annual meeting of the Endocrine Society in San Francisco.
His findings about the impact of smell and taste on the ability to control weight have been the subject of articles in newspapers and magazines including The New York Times, The Washington Post, Time magazine and dozens of respected publications, and have also been featured on Dateline NBC and The Food Network.
What is Sensa?
Countless diets have come and gone over the past three decades. Yet, more and more Americans find themselves struggling with weight issues than ever before. What`s clear is that, for many people, dieting simply isn`t working.
It`s time to look beyond dieting. Sensa is an entirely NEW, clinically proven method of losing weight, and it is unlike dieting in three very important ways:
Sensa works with your body`s natural impulses, not against them
With Sensa, there are no food restrictions. It is designed to help you overcome the biological urge to overeat, so you can reduce your calorie consumption and lose weight while continuing to enjoy the foods you love and feeling fully satisfied. It works gradually, with no shock to your system.
Sensa is based on 25 years of research and testing
At the heart of the Sensa program is a patent-pending technology 25 years in the making. Sometimes referred to as sprinkles, ? Sensa Tastants use your senses of smell and taste as allies in weight loss. Sprinkling Tastants on your food makes you feel fuller faster by stimulating the part of your brain that tells your body it`s time to stop eating.
Sensa was proven effective in one of the largest clinical studies ever performed on a non-prescription weight-loss product.
Over a 6-month period, 1436 women and men between the ages of 19 and 55 who sprinkled Tastants on everything they ate lost an average of 30.5 pounds. No other weight-loss product has such extraordinary clinical results.