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Published:May 11th, 2006 09:09 EST
Judyth Piazza chats with Steven Schragis, Co-Author of 10 Clowns Don't Make a Circus

Judyth Piazza chats with Steven Schragis, Co-Author of 10 Clowns Don't Make a Circus

By Judyth Piazza CEO (Editor)

There is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way-and that`s what 10 Clowns Don`t Make a Circus is all about.

From Donald Trump to Harvey Weinstein, Learning Annex guru Steven Schragis works with-and learns from-hundreds of "top drawer" business people. Public Relations executive Rick Frishman works with-and learns from-prominent business leaders; including Michael Eisner, Mario Cuomo, and Arnold Palmer.

In this groundbreaking book, Schragis and Frishman have collected all they`ve learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies. Master just one rule a day, and in no time you`ll manage everything-people, workloads, companies, etc.-with more skill, more confidence, and more success!

Rick Frishman (New York, NY) has been the president and the leading force of Planned Television Arts, one of New York City`s top book publicity firms for twenty years. Rick also serves as executive vice president of PTA`s parent corporation, Ruder Finn. Acknowledged to be one of the most powerful and energetic publicists in the media industry, Rick has worked with the top agents, editors and publishers. Rick`s clients include Bill Moyers, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, and Harvey Mackey. Rick is the coauthor of Guerrilla Publicity, with Jay Conrad Levinson and Jill Lublin (Adams Media, 2002) Guerrilla Marketing for Writers, with Jay Conrad Levinson and Michael Larsen (Writer`s Digest Books, 2001) and Networking Magic with Jill Lublin (Adams Media, 2004).

Steven Schragis (New York, NY) has enjoyed a twenty-year business career that has spanned a variety of roles in marketing and media. Most recently he has been the National Director of the Learning Annex, the largest continuing education school in North America. Prior to that he was the CEO and Publisher of the Carol Publishing Group. During his eleven-year tenure there, nearly 2,000 books were published, including twelve New York Times National Bestsellers (two of which reached #1 status). Steven was cofounder and publishing director of Spy Magazine, one of the most influential media properties in recent decades, as well as marketing director of Cahners Business Publications, one of the world`s largest magazine publishers. He was also the marketing director of the Doral Hotel Corporation and has taught at New York University, the University of Chicago, and Harvard Business School.

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