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Published:July 3rd, 2006 03:50 EST
Moroccan Made, American Bought

Moroccan Made, American Bought

By Young IL Seo

Le Petit Poussin, a small Moroccan textile company, is coming to America.

Entrepreneur Rkia Idrissi`s company, which sold almost exclusively to local markets for its limited resources, and many other small companies were given the opportunity to present their goods at a Las Vegas textile show through the State Department`s Middle East Partnership Initiative (MEPI). The United States has already devoted 293 million dollars over three years to this program, called the International Executive Service Corps. It is part of an ongoing effort to revitalize the Middle East economy.

The Moroccan Chamber of Commerce held training seminars on production management to marketing strategies, skills believed necessary in the high-stakes American market. Idrissi was chosen among others for the opportunity to showcase her products and develop contacts with American counterparts. She stated upon her return to Casablanca after displaying her products at the 2006 Las Vegas Textile Show, Simply put, that trip changed my life. "

Other company owners also spoke out of the benefit of this program. Abdelhi Bessa, who owns SOMITEX clothing company, stated In addition to meeting hundreds of textile retailers from all over the world, this trip gave me the opportunity to discover American culture and see how Americans are eager to share their professional and personal experiences. "

Aouatif Skiredi, a member of the Moroccan Export Agency, also spoke of the rewards of such programs. In the past, we thought America was inaccessible. Now we`ve learned that Americans want to do business, provided they can find top quality products at reasonable prices and reliant business partners with whom to work, " he said.

The Moroccan market in America is still small, with the small number of companies allowed in the program and the short time that it has been running. But if Rkia Idressi`s confidence and success is a measure, that`s soon to change.