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Published:January 8th, 2008 12:25 EST
Customer Exodus...2008's #1 Customer Trend To Watch

Customer Exodus...2008's #1 Customer Trend To Watch

By Deremiah *CPE (Mentor/Columnist)

It's common for businesses to be caught up in watching trends.  Watching is one of the most prevalent events of our time and trend watching is no exception.  The goal of trend watching is to keep our eyes on the events experts tell us we can be assured will happen in any given year.  Well in 2008, there are more trends than ever.  I recently read an article that listed an unbelievable ten trends you should be watching in 2008 and that's more than I care to mention or anyone should care to read.  So after reading dozens of articles and magazines about what we can expect this year I decided only on one that was not mentioned in any of them.  You don't have to agree with me but I challenge you to refute this trend and come up with your own.  

 Drum roll please...the most important trend you should be watching in 2008 is...the trend of "Losing Customers" and please don't participate in this one. 

As innovation and design focused corporations concentrate on the product it seems "Losing Customers" is the least focused on trend of most companies.  The Law of Customer Attraction and every great business should be more customer focused than anything should.  The management guru Peter Drucker was not into the business notion that making money should be the driving catalyst of any business.  He believed as I do that every business should establish it's foundation upon serving customers.

Why watch the trend of "Losing Customers"...

Watching how and why your company loses customers is key to mastering what not to do in this customer savvy generation of clients.  I would challenge you to also observe how your competition is losing customers and gather the data on why your competitions customers are coming to you.  In the hidden shapes of letters and numbers we call data will be revealed to you the reasons why.  Why you're losing customers should not be a great mystery unless you're out of touch with what your customers are feeling.

The best Companies are into "Feeling their Customers"...

Well not in the literal sense but in the emotional sense.  The greatest companies are not just watching why their losing customers so be sure to engage your customers in the art of good communication.  Listening to your customers express their deepest emotional feelings on ---Why they don't like the service or the product your company is selling--- is crucial to your survival.  Most people especially your Sales and Marketing force have to be more engaging on a level that makes your customer feel emotionally secure.  

Well not in the literal sense but in the emotional sense.  The greatest companies are not just watching why their losing customers so be sure to engage your customers in the art of good communication.  Listening to your customers express their deepest emotional feelings on ---Why they don't like the service or the product your company is selling--- is crucial to your survival.  Most people especially your Sales and Marketing force have to be more engaging on a level that makes your customer feel emotionally secure.  

Do you deal with customers emotional insecurities?

When you're on the 2008 trend watch for "Losing Customers" are you equally prepared to make adjustments for how you deal with your customers emotional insecurities?  If you're not you're about to be blind-sided by a customer Exodus.  Engaging your customers with a language of love will allow you to go deep into the ocean of their emotional insecurities.  Hiding way down deep in your customers emotional ocean are many insecurities and how you handle them reveals your companies real agenda for your customer.  If you flounder, your customers sense this even when they can't find all the right words to describe it in logical terms.  The art of asking what I call ---Sympathetic Questions--- allows you to get into the *FZ (Feeling Zone) and that's what great customer service does. 

Your Customers should be feeling the Love...

Are they?  Do your customers sound like a romantic couple chattering to everyone they meet about how you make them feel...Loved?  They should be if they like the way you and your company make them feel.  If you make your customers feel warm and fuzzy then you won't see the trends others are hating they have to deal with in 2008.  Don't get into the trend of "Losing Customers".  I have so much more to say about The Law of Customer Attraction but so little time so please stay tuned and remember there are no real problems only a failure to be more creative than we've ever been. If you invent your opportunity, you'll create your future.

Are they?  Do your customers sound like a romantic couple chattering to everyone they meet about how you make them feel...Loved?  They should be if they like the way you and your company make them feel.  If you make your customers feel warm and fuzzy then you won't see the trends others are hating they have to deal with in 2008.  Don't get into the trend of "Losing Customers".  I have so much more to say about The Law of Customer Attraction but so little time so please stay tuned and remember there are no real problems only a failure to be more creative than we've ever been. If you invent your opportunity, you'll create your future.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE

(c) 2007 by Deremiah *CPE, Customer Passion Executive

 

 Deremiah *CPE, Customer Passion Executive.  A "Top 25" Marketing Expert on Marketingprofs.com.  This Nightingale Conant Award-Winning Speaker, Artist & Inventor, has shown hundreds of Customer Passion Evangelist, CEO's, Consultants and Sales people how to use his simple but tremendous techniques.   Using the Servant's Mentality to expand the footprint of many companies as he increases customer relationships and simultaneously helps At-Risk Children in the communities where you do business every day. Reach Deremiah at www.byderemiah.com .