February 26th, 2008 07:13 EST
Judyth Piazza chats with Gregg Lederman, Founder and Managing Partner, Brand Integrity Inc.
It only takes minutes with Gregg Lederman to realize this unforgettable expert has solved the mystery to creating high-performance work cultures and sustainable results.
Gregg`s book, Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits and his company`s trademark Achieving Brand Integrity process is based on work with hundreds of companies "ranging in size from $6 million to $20 billion "as well as his experience as a successful entrepreneur. His insights have helped top brands "such as Wegman`s Food Markets, Inc.; Hallmark Cards, Inc.; PAETEC Communications; Frito-Lay; Erickson Retirement Communities; Microsoft and the American Red Cross "close the gap between their business strategies and the employee behaviors that bring them to life.
In addition to sharing his viewpoint as a reoccurring business columnist for The Rochester Business Journal, Gregg engages audiences with his fast-paced, interactive speaking presentations that share proven ways to:
- Capture more market share, productivity and profits
- Drive differentiation and loyalty through proprietary behaviors
- Engage employees and promote accountability through recognition
- Build performance-based work cultures capable of sustaining results.
Gregg is consistently rated as a top speaker by audiences, with participants finding immediate value in his recommendations. For example, ECData, Inc. President, Eric Candle, had this to say: Gregg`s presentation to the International Business Council was completely engaging. Feedback showed the majority plan to leverage his how-to " advice in creating the company-wide accountability critical to thinking, speaking and living the brand. "
Gregg attended Ithaca College School of Business and received his MBA at University of Rochester`s William E. Simon Graduate School of Business Administration, where he is currently an adjunct professor.