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Published:March 28th, 2008 01:31 EST
Marketing's Balancing Act

Marketing's Balancing Act

By Deremiah *CPE (Mentor/Columnist)

Follow your inspiration or Go by the book?

Edison said that Genius is 99% perspiration and 1% inspiration.  Motivational speakers say there`s nothing worse than working your heart out to climb the ladder only to find out that it was up against the wrong wall.  Many would agree that Edison was a Genius who wasn`t afraid to sweat, but they`d equally say that it took more than sweat to make Edison a genius.  Anyone who has seen the adventures of Edison knows that Edison`s inspiration drove him to perspiration-- giving us the clarity to understand that even geniuses must work hard and sweat a lot to be successful at business.

While some might disagree with me here, I`ll still say it.  We are living in the age of the artist and creativity is king.  I believe that a great deal of our personal success will come as a result of what we do with what we have.  In every case, being creative does give you the edge and the advantage. How do I know this?  I`ve tested it thousands of times and it works!  In this economy, the law of the creative hunch is at work and we can see it in the great ideas being created.

There are many ways by which you can gain further knowledge about how real business decision makers agonize over whether to go by the book or whether to take creative leaps of faith.  Joe Vitale`s new book "Inspired Marketing" considers the points of views shared by multiple writers.  On that list of authors includes Amy Scott Grant.  She has written a very interesting chapter on the advantages of making decisions when you are inspired.  But she also shares how acting against your hunches could lead to disaster.  Grant also has a new website that you might find equally interesting http://NewSuccess.org . Currently the book Inspired Marketing " is ranked at #2 on Amazon. 

But, whatever you do, learn to gain a good balance of skills and don`t forget to sweat.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE

(c) 2008 by Deremiah *CPE, Customer Passion Executive

Deremiah *CPE, the author of "52 GREAT WEEKS" is also one of the most popular "Top 25" Marketing Expert`s on the world`s leading online marketing platform Marketingprofs.com. This Nightingale Conant Award-Winning Speaking Star, Artist & Inventor is showing everyone the secret to getting out of debt by Serving your way to Success.  Reach Deremiah *CPE now deremiahcpe@gmail.com.