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Published:May 16th, 2008 06:24 EST
Do What You Are Great At

Do What You Are Great At

By Joel G. Block (Mentor/Columnist)

I met a guy last night who is in the radio business. The guy works on audio files, multimedia files, video, etc. When I overheard him talking with some other people about mixing some music and other material, I felt compelled to ask him a question. I had been having a problem with operating a piece of software related to his line of work.

In the course of asking him my question, he asked me why I was interested. I told him that my team produces a blog and we want to add some new material to it so that my content can get into the marketplace in the most efficient way possible, but also in the most voluminous way possible.

He asked me what kind of team I had. I told him that I had several different experts who are very technology savvy and are helping me with my initiatives. I told him that I have 12 different people " each excellent in their own area " working to put my material into the marketplace. He looked at me with a straight face and he said, "You don`t need 12 people; you can do it yourself."

He`s probably right. I don`t need anybody. The truth is that if I tried I could learn how to do it myself, but I work with entrepreneurs to help them grow their companies. Companies don`t grow when you do things by yourself. The issue is not whether or not I could learn how to manipulate the technology in the way that I want. At the end of the day, the game is not about technology. The game is about building a machine that generates money.

The money that comes out of my machine comes out because I have a team of experts who are all working on the components that they know best. The part that I know best is working on the content that our machine puts into the marketplace. The other people on the team work in organizing our technology files, marketing that material to outsiders, making it look sharp, and all of the other various things that need to happen. The team wouldn`t be a great team if each person didn`t make their own important contribution.

This moment when I met this guy is a point where I became very clear about something that I regularly stress. If you want to have a substantial business, it is very important that you focus on doing just the part that you are good at and spread out the remaining work to other people who have strong skills in those other areas.

So, as you are working hard every day to build your company, or as you`re building your career, make sure that you pay attention to what you are good at and let others do what they are good at.

About Joel G. Block, President of Growth-Logic, Inc.
Often dubbed a "Growth Architect" by his clients, Joel Block advises companies on explosive growth strategies by driving revenue and sales. Well known in the capital markets, Joel is a successful entrepreneur, speaker and advisor. To bring Joel into your company, please visit
www.joelblock.com or www.growth-logic.com.