Contact theSOPAbout theSOPSupport theSOPWritersEditorsManaging Editors
theSOP logo
Published:May 20th, 2008 06:05 EST
Nokia Hopes To Increase Market Share In The United States

Nokia Hopes To Increase Market Share In The United States

By Robert Paul Reyes

Japan is the world's leader in electronics, and many people assume that "Nokia" is a Japanese company. "Nokia" may sound like a Japanese name, but it's a Finnish multinational communications corporation.

"It (Nokia) is the world's largest manufacturer of mobile telephones: its global device market sharewas about 39% in Q1 of 2008."

Quotation from Wikipedia

I may be an opinion columnist who writes on almost every subject under the sun, but I'm not a fountain of knowledge. Full disclosure: I'm one of those dopes who thought Nokia was a Japanese company, and I had no idea it was the world's largest manufacturer of cell phones.

"Nokia aims to have a 'strongly' double-digit market share of the mobile phone market in North America within a year, after its share dropped to about 9 percent in the fourth quarter, Chief Financial Officer Rick Simonson told Reuters on Monday.

"'We have to have double-digit market share to be relevant in the U.S.,' Simonson told the Reuters Global Technology, Media and Telecoms Summit in New York.

He told Reuters that Nokia wanted its share 'to be strongly in the double digits' by the second quarter of 2009."

The full text of the story is on Reuters.com at:

http://www.reuters.com/article/Technology08/idUSN1952032920080519

Nokia may be the world's biggest cell phone company, but its market share in America isn't that healthy.

To reach customers in Japan, Nokia should emphasize technological aspects of its phones. But to widen its market share in the United States Nokia needs to come up with a catchy slogan and snazzy commercials. Everybody loves the ubiquitous iPhone advertisements and everybody is familiar with Verizon's "Can you hear me now?" slogan.

Americans are obsessed with pop culture, Nokia should marry technology with star appeal by hiring a Paris Hilton or a Lindsay Lohan to star in their commercials.

Competition is good for the consumer, and I wish Nokia the best of luck in their attempt to increase market share in the United States. I don't often root for Goliath, but in this country Nokia is more like Pee Wee Herman.