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Published:January 1st, 2010 09:08 EST
Shouldn't You Put A Glove On It?

Shouldn't You Put A Glove On It?

By Joel G. Block (Mentor/Columnist)

Beyoncé, in her very famous hit single, Put a Ring on It ", advises a man that he should lock up a woman who he really loves by making her his wife. Well, OtterBox (http://www.otterbox.com/) wants you to Put a Glove on It " so that you can provide the most extraordinary protection available to your cherished electronic device. Because if you like what you have, you`re going to want to protect it and keep it safe for as long as you can.

I love this company. OtterBox produces the most extraordinary packaging and protection equipment on the planet. A few years ago, my wife bought me an Otterbox cigar case to keep my sticks safe and waterproof, so that when our family goes boating, I can take my stash with me. This box is incredible: if it fell in and went to the bottom of the lake and if it ever was found, those cigars would be as good as the day that I dropped them!

The company doesn`t make these contraband cases anymore, but what they do, they do extremely well. Their story is one of entrepreneurial success "- which is my favorite. Here is something from their website:

Known as an innovator of protective solutions for the leading global handheld manufacturers, wireless carriers and distributors, we`ve got technology covered! Starting with something as simple as a box, OtterBox was created in 1996 and built upon fundamentals of hard work, creativity and perseverance. Our cases are dedicated to all the klutzy, spontaneous, chaotic, graceless individuals who have broken a device or valuable due to their active lifestyle and like our customers, we`ve been there too! The innovative spirit " of founder and CEO Curt Richardson has promoted the development of our product lines from waterproof boxes into four lines of device-specific cases for today`s hottest technologies. Similar to an otter`s fur, our original line of cases is waterproof. So to incorporate that element with the fun and playful disposition of the animal our CEO and his wife came up with the name OtterBox while brainstorming company names during a drive to Denver, Colorado.

Back to my review.

OtterBox sent me a few samples to review for my wife`s new Blackberry 8300 mobile phone. They sent two different models for the same phone. The first model was their super extraordinary extra heavy duty BlackBerry Curve 8300 Defender Case. The OtterBox Defender Series™ for the BlackBerry® Curve™ 8300 is a fully interactive case that enables complete usability of the trackball, keyboard and camera. All surfaces of the BlackBerry are fully covered at all times, yet the user still has full access to all ports via convenient Silicone plugs. Sync and charge your BlackBerry right through the case! This case will fit the 8300, 8310, 8320 and 8330 BlackBerry Curve models.

This product was probably 3/4 of an inch thick and you couldn`t destroy it with a sledge hammer. This was somewhat over the top for the use that my wife has, but I can certainly imagine somebody who uses the phone in a portable environment who doesn`t need to carry it in a very compact place would want to use it. Instead, she preferred the second, very sleek BlackBerry Curve 8300 Impact Case.

The OtterBox Impact Series™ for the BlackBerry® Curve™ 8300 offers extra protection from harmful bumps and shocks. It is an extremely slim, single-layer OtterBox that gives the user full open access to all features, keys, functions and ports of the device. Not only that, but the ergonomic design will look and feel great in your hands. Included with the case is a self-adhering clear protective film for your screen, a cleaning cloth and an installation card. This case fits the BlackBerry Curve 8300, 8310, 8320 and 8330 models.

All of us who tried it found it very comfortable. The case will keep the phone dust-free, scratch-free, and it`s extremely comfortable to hold. My wife could use it for the next several years until it`s time to get a new phone. It`s a near certainty that the Blackberry will wear out before this product does. OtterBox makes a great line of products and the new telephone sleeves they`ve created are just as good as the products that I remember.

I want to thank the people at OtterBox for sending me the samples. We`ve made good use of them and they`ve made great products. Thank you very much for putting out something that every entrepreneur could use to keep their investments and technology safe and secure.

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About Joel G. Block, President of Growth-Logic, Inc.

Often dubbed a "Growth Architect" by his clients, Joel Block advises companies on explosive growth strategies by driving revenue and sales. Well known in the capital markets, Joel is a successful entrepreneur, speaker, advisor and faculty member of the iLearningGlobal community.

To bring Joel into your company, please visit http://www.joelblock.com  or http://www.growth-logic.com.  Also, be sure to check out our newest project: a blog to organize the blogs that cover entrepreneurship -- http://www.entrepreneur-hub.com.  And finally, for film makers: http://www.hollywood-dream.com/  and http://www.filmfundingblog.com  -- our newest projects.