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Published:January 28th, 2010 18:23 EST
What is the Best Bait to Use?

What is the Best Bait to Use?

By Joel G. Block (Mentor/Columnist)

Every day I receive a positive message, in my inbox, from the Napoleon Hill Foundation. Visit to join the list. To follow is one of the messages, sent, which I feel is one of the most important ideas in all of marketing. I`m passing this on to you in hope that it stays "top of mind" with you everyday.

"A good fisherman goes out of his way to bait his hook with what the fish prefer - which might not be a bad tip for those who wish to succeed in human relationships".

"Just as in a conversation it`s a good idea to listen more than you talk, it is also wise in relationships to think about the well-being of others more than you think about your own wishes and desires. When you constantly strive to treat others in the same way you would like them to treat you, you become a person whom others like to be around, one who commands their respect, confidence, and loyalty. When you learn to manage emotions and your ego, and when you learn to always consider the needs and desires of others, it is inevitable that you will "bait your hook" with kindness and consideration, and catch more friends than you can count."

This is good advice for many of us who spend time trying to get people to buy what we have whether is works for them or not. Whose need should we focus on? From the story above, the fisherman knows whose need matters when selecting bait.

I wrote a similar piece nearly a year ago: This simple advice is worth taking. It might make all the difference in the results that you get from your sales and marketing efforts.

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We are in the real estate syndication business. We invest in properties and we offer seminars to assist others in acquiring the skills needed to syndicate properties. This topic is very relevant for helping you in raising funds or investment capital for any real estate investment, whether it is for commercial property or another kind of investment property.

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About Joel G. Block, President of Growth-Logic, Inc.

Often dubbed a "Growth Architect" by his clients, Joel Block advises companies on explosive growth strategies by driving revenue and sales. Well known in the capital markets, Joel is a successful entrepreneur, speaker, advisor and faculty member of the iLearningGlobal community.

To bring Joel into your company, please visit or Also, be sure to check out our newest project: a blog to organize the blogs that cover entrepreneurship -- And finally, for film makers: and our newest projects.