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Published:December 20th, 2007 12:00 EST
Where Do We Go From Here?

Where Do We Go From Here?

By Sean Stubblefield

Approving new rules enabling media consolidation, clearly the FCC doesn't care what the American People want, nor what is best for NEWS media.
The Media Landscape is in a period of upheaval and uncertainty. The AMPTP Conglomerates are hurting themselves, the writers and the public in pursuit of securing their corporate greed-- forcing some writers to collaborate directly with advertisers for support and move their work to productions on the internets; television ratings/ viewership is declining with increasing "new media" competition, plus the WGA strike-- putting several TV stations and production houses in jeopardy; and now FCC is trying to consolidate news channels.


The way business (and art) is done-- or rather will be done-- in journalism and entertainment media has changed and is changing, because old models are no longer appropriate in the newly existent and forthcoming environment. As a "living" entity, our media sources must change to adapt with new conditions or become extinct/ insufficient. 

In the midst of an evolutionary transition and transformation for media, we now have a unique vantage and opportunity to bear witness to perhaps the most significant developmental stage in media history--- as it is occurring. I think the future of news and entertainment media greatly depends on what happens in 2008.