July 10th, 2007 18:53 EST
Vestige of the Vox Populi # 35
An enigmatic trailer for a movie with no name given surreptitiously appeared in the previews of the Transformers premier, suffused with an intrigue instigating a frenzy of chatter and speculation throughout the internets. Presented in a Blair Witch style vlogish realism, it is generally and generically referred to as Cloverfield or 1-18-08.
Although mysteriously and unconventionally absent of title, the trailer does reveal that it is the work of J.J. Abrams-- the creative mind behind other pop-cult sensations like LOST, Alias and the next Star Trek film.
1-18-08 seems to actually be the movie’s name.
Cleverly, the trailer does exactly what a trailer should do: give the audience a hint of the what’s to come and get our attention.
A viral publicity campaign seems underway, spreading by word of mouth and cultivated by deliberate curiosity.