Contact theSOPAbout theSOPSupport theSOPWritersEditorsManaging Editors
theSOP logo
Published:March 28th, 2010 09:13 EST
lady gaga

Lady Gaga: Video Queen

By Robert Paul Reyes


"Gaga has reached the 1 billion mark in video views. According to Mashable, with numbers and analytics compiled by Visible Measures, Gaga is the first artist to have her videos reach 1 billion views. Three of her music videos hold spots in the 100 Million Club, including `Poker Face` (374,606,128), `Just Dance` (272,941,674) and `Bad Romance` (360,020,327). Most of the streams are through Vevo and YouTube." Read More

Lady Gaga came of of nowhere to become the queen of YouTube. Why is this controversial and unconventional performer racking up more views than established superstars?

lady gaga

The answer is simple, everybody loves to gawk at a freak show, especially when there`s no price of admission. Folks who click Lady Gaga videos aren`t music lovers so much as they are lovers of the bizarre.

Sometimes I click on a Lady Gaga video, and turn off the audio, I`m simply curious to see what outrageous outfit she`s wearing.

Follow Robert Paul Reyes on Twitter: