March 18th, 2010 20:55 EST
More Is Less in Today`s Fast-Food Bacon Burger Wars.
OMG " it looks like Carl`s Jr. (http://www.carlsjr.com) has done it again my fellow Baconistas! "
While all of the fast food " giants are desperately trying to impress a world gone crazy with Baco-Mania " by coming up with more and more complex and clever creations based on the average Bacon Freak`s " (http://www.baconfreak.com) obsession with bacon, Carl`s Jr. has quite wisely chosen to take that path less traveled and move further and further toward absolute simplicity.
So while many of its competitors continue on the path of constantly tossing more and more elaborate ingredients onto their burgers, Carl` has effectively broken the magic formula down to it`s essential basic, fundamental, foundational bacon blueprint " of consummate, consumable simplicity.
Introducing Carl`s new Grilled Cheese Bacon Burger! (http://www.carlsjr.com/company/releases/carls-jr-launches-ultimate-comfort-food-grilled-cheese-bacon-burgers)
We`re talking something as basic as a grilled cheese sandwich, made of American and Swiss cheese on sourdough bread, with a tasty charbroiled hamburger patty and some bacon stuck in up top, for good measure.
Executive Vice President of Marketing, Brad Haley admits that originally, idea for the new burger initially was part of a plan for Carl`s corporate mother company ", CKE Restaurants Inc. " (http://www.ckr.com) to better serve their ever growing menu needs of their ever growing vegetarian " customer base.
So the plan was to introduce a delicious, top quality grilled cheese sandwich that tasted like something more than mere conventional fast food " "Hold the meat! " Haley adds " But, being Carl`s Jr., a chain known for its decadent burgers, someone suggested that we try it with a charbroiled burger patty and bacon for our carnivorous customers," Mr. Haley explains, "and the Grilled Cheese Bacon Burgers were born."
He then went on to make sure that he mentioned that Carl`s vegetarian customers can still order the Grilled Cheese Sandwiches " without the burger and bacon.
From my personal experience, Carl`s has always been very good about looking out for it`s vegetarian friends and customers, who for decades now, have been able to special order " several of the items found on their menu without the meat and according to many of my friends, they actually taste pretty darned good as vegetarian fare as well.
Still " as for me, I prefer to have my grilled cheese sandwich with the delicious and nutritious burger and bacon tossed in for good measure, so that I can enjoy some of that
awesome protein powered taste extravaganza. "
But I certainly do applaud Carl`s Jr. for having the insight and vision to buck the trend toward complexity and complications, and simply go simple, " succeeding at doing the just the right thing, for all the right reasons!
Signing off at Pigging out!
Rocco "Boss Hog" Loosbrock