January 24th, 2008 11:52 EST
The Powerful Punch of the Press Release
Recently we have been overwhelmed with great customer testimonials. It is obvious that journalists are very receptive to press releases and looking for new story ideas. Those of you who are waiting to send out your next press release, now is the time.
Our most recent customer success story is from GREAT BURIAL REEF, Inc., based in Sarasota, Florida, which commissioned us to send out two press releases several days ago. GREAT BURIAL REEF builds living ocean reefs and honors loved ones by placing sealed urns containing their cremated remains within the reef structure, and is a new company in need of publicity and awareness building.
The first release introduced the media to the revolutionary concept, and the second was a more poignant look at how the firm`s CEO, Jason Rew, former Wall Street mortgage trader with Goldman, Sachs & Company, left the financial industry to follow a longtime dream and start the company. "Our company is focused on land conservation through alternatives to traditional land burial. For families who choose cremation, loved ones can be safely and permanently placed within our living ocean reefs, creating lasting legacies, and helping us to revitalize diminishing marine habitat," Rew commented. For more details, you can see his press releases on our news site.
The first press release attracted immediate attention, and has already landed the firm into the media spotlight in several prominent online blogs and print media. Two days later, the second release resulted in an article in yesterday`s New York Times, a blog in the New York Times, and a number of other promising leads. "The calls and emails continue to come in," says Rew. "We couldn`t be happier with the results of these two releases. It was money very well spent."
Press Release 1:
Press Release 2:
New York Times Article:
New York Times Blog:
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