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Published:February 21st, 2008 19:48 EST
Media Is The Masses:  Thinking Outside the Box Office

Media Is The Masses: Thinking Outside the Box Office

By Sean Stubblefield

In a world of TIVO, Netflix, online downloads and streaming video, when so many of us can-- and apparently prefer to-- watch what movies and TV shows we want, when we want, why do so many of us continue to let media conglomerates choose what we watch? Music and books are also dictated.

We allow ourselves to be marketed to by propaganda of major studios and corporations with familiar brand names. We thoughtlessly accept and consume what they present.


There is a false impression in the mainstream that movies getting theatrical release are better and more legitimate than movies that are independent, online, or straight to DVD. Independent film (and books like mine- is often perceived "and dismissed-- as unprofessionally amateur-- not real- and not taken seriously. If not seen/ heard of through "official" channels, it doesn`t exist for much of the public.

But conditions are changing, old methods are fading; more writers, musicians and film producers are going outside the conventional, convoluted path.

The WGA strike revealed that the conglomerate model and attitude of doing business are inadequate, less valid-- not ideal. The Corporate way of making/ distributing movies is not the only way available to us-- not even the best way.

The increasing proliferation of independent online productions proves that.


The traditional Studio credo "profit over people" is fundamentally opposed to people. Particular individuals/ groups foolishly consider their short-term or selfish interests (quick money/ immediate satisfaction) as more important than "despite possibly being contrary to-- long-term or community interests. Corporate minded studios and consumerist audiences.

Rather than donate $10 to help a stranger make a non-mainstream but significant great movie, and support intriguing creative concept, they`ll waste money on a commercially advertised, theatrically released movie that is mediocre and irrelevant. Aren`t you tired of repeatedly paying for (supporting) annoyingly bad movies?

We should make movies (and TV) not for money, but for the sake of story, passion and community. We need not rely on or be at the corporate whim of Studios for our movies. If we became more directly involved and invested in our movies, and more discriminating in our choices, we`d get more movies we really enjoy and want to see.


Independent filmmaker Jessica Stover operates at a professional level of excellence, and proposes forget everything you know about film making ?. Her innovative Artemis Eternal film project ( engages an alternative model in which the film is entirely community funded and promoted, creator has complete artistic control, audience`s movie experience is respected, and story integrity is paramount--- not box office revenue, commercial marketing, hype, or special effects.

If you love awesome sci-fi/ fantasy movies, you`ll totally want to be a part of this visionary project.

Together, we can make this film with more people doing less, by each of us contributing at least a mere $10. How often do you get an opportunity to participate in art philanthropy and help make an extra-ordinary film designed for you?


Stover discusses her film in this video interview:

She invites you to Walk with us and imagine the wider world that exists outside that conglomerate-controlled island. ?


Currently based in Houston Texas, Sean Stubblefield graduated Sam Houston State University with a Bachelor of Fine Arts in Television Production. A philosopher poet, Stubblefield has been writing non-fiction for 15 years, and has penned eight books to date. His first book, Paradox: A Journey Inside Out is available today at

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