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Published:February 28th, 2008 16:48 EST
Media Is The Masses: Nothing Personal, It's Just Business

Media Is The Masses: Nothing Personal, It's Just Business

By Sean Stubblefield

Amused by the shininess of a diamond, we ignore the fact that it is ultimately just a rock, and not worth its price. I call that the "ferret mentality".

Our society has become so commercialized and consumerist, that too many people are more focused on the medium than the message.

In a very literal sense, the medium is NOT the message.

Too much attention and effort are given to promotion, processing, presentation, protocol and procedure. Marketing, advertising and selling... symbolism over substance.

Pomp and circumstance. All sound and fury, signifying nothing.

We would be wise to realize that the packaging is not part of the product.


Our creative work is often and carelessly transformed from a project into a product. Foolishly, we`ve allowed the material to matter less to us than its marketability and appearance. "Appearance is everything" is deceptive nonsense we too easily and casually accept.

Instead of letting things stand on their merit, we prop them up with superficial and artificial imagery.

How crass. You would dismiss the most interesting man in the world...? just because he isn`t extravagant in clothing or manner? It`s easier, but lazy, to judge a book by its cover instead of content. We don`t necessarily lack vision, but haven`t bothered to look.

Short sighted and small mindedly, many expect conclusions and artifacts handed to them, fully formed and explained upfront, impatiently unwilling to work or ? wait for it.

The significance of artistic integrity is frequently underestimated and undermined... sacrificed or compromised for expediency and business concerns; as well as political and psychological posturing.

Artistry should be cherished and fostered, not perished and squandered.

What is actually important is not selling power, but telling power.

A shame "and a sham "that our culture expects us to "sell" ourselves and our work-- ingratiating ourselves through an inane masquerade aiming to convince others to "buy" us.


I`m an artist-- not a publicist, businessman or ringmaster.

I publish a book not to sell it, but to create ? to offer.

I have no interest in fame and fortune, nor the politics and pandering of "business".

None of that has anything to do with my writing.

Whether you read my book or not is your choice; buying is your responsibility. I`d rather not talk or trick you into buying Paradox: Journey Inside Out. The work speaks for itself, if you listen. You will either appreciate it, or you won`t.


I only show my artistic work to the world at all as a means and intention of contributing something awesome, interesting and meaningful to the world. Not to bring attention to me, but to my creative expression. Don`t make the mistake of confusing the messenger (medium) with the message.

Dare to look beyond the surface image or the moment to see not just what is, but what can be... what`s to come.

How unfortunate and negligent it would be to dismiss a great artistic project simply because it isn`t commercially processed, packaged and promoted in mainstream media trappings.

Currently based in Houston Texas, Sean Stubblefield graduated Sam Houston State University with a Bachelor of Fine Arts in Television Production. A philosopher poet, Stubblefield has been writing non-fiction for 15 years, and has penned eight books to date. His first book, Paradox: A Journey Inside Out is available today at

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