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Published:March 20th, 2008 17:33 EST
Media Is The Masses: Putting your Cine-money where your mouth is

Media Is The Masses: Putting your Cine-money where your mouth is

By Sean Stubblefield

In the absence of pizza, celery seems preferable to starving. Likewise, when the movies we have available to choose from are mediocre or worse, we may accept them to slake our hunger for movies.

But just because we consume the celery, let us not infer that this means we love celery, or at least not more than pizza.

Having become accustomed to a status quo of lame movies, we may forget that movies can be excellent, relevant and meaningful ? lulled into an impression that bad movies are normal, and great movies are an accidental exception.

As Thomas Paine wrote, "A long habit of not thinking a thing wrong, gives it a superficial appearance of being right."

If we`re "lucky", that celery may come with some cheese or French onion dip or Ranch dressing to make it a little more tolerable.

But don`t confuse these tasty garnishes with the celery itself. A great scene, concept or actor does not make a movie great.

And, at the risk of over-extending this metaphor, the more celery we consume, the more solidified or entrenched becomes the meme that we love celery ? that celery is what we want and prefer. And so, under that assumption, the profit motive generates more celery.

In business, "money talks" and if we continually buy bad movies, we are saying that we like bad movies-- that bad movies are not only acceptable, but desirable. Thus, we create a self-fulfilling prophecy.

Our actions are speaking louder than our words. We`re saying one thing (we don`t want lame movies), and doing another (paying for lame movies).

We ultimately have no one to blame but ourselves for the proliferation and perpetuation of bad movies. If we stopped spending our money on the lowest common denominator mediocrity of most mainstream movies... then studios would be less inclined to make them. If we boycott bad movies by spending our money on meaningful movies rather than on meaningless ones, then we would get more movies that are awesome than ones that are awful. Every movie ticket or DVD you buy is casting a vote. We need to be more discerning in our movie choices.

Through a kind of karma, as we defile cinema, that cinema defiles the essence of us.

We live what we learn; garbage in, garbage out.

Every bad movie we choose to see diminishes us, corrodes the soul and pollutes our cine-soul. Every good movie we choose helps counteract that effect and restore the dignity of our souls.

We shouldn`t simply make more movies... we should make movies more.

In making movies, as in making a life for ourselves, quality is more important than quantity. Our life is too precious, our time too limited, to waste it with bad cinema.

The way things have been are not the way they have to be.

Jessica Mae Stover is offering us pizza in the form of Artemis Eternal.

Would you rather eat a dozen celery sticks, or one slice of pizza topped with Awesome?


Currently based in Houston Texas, Sean Stubblefield graduated Sam Houston State University with a Bachelor of Fine Arts in Television Production. A philosopher poet, Stubblefield has been writing non-fiction for 15 years, and has penned eight books to date. His first book, Paradox: A Journey Inside Out is available today at

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