Contact theSOPAbout theSOPSupport theSOPWritersEditorsManaging Editors
theSOP logo
Published:March 12th, 2009 14:34 EST
A Music Experience of a Lifetime

A Music Experience of a Lifetime

By SOP newswire2

Undiscovered Artists Get Their Chance to Make Their Mark

Music Mogul, Inc. ( launches an interactive music network to offer artists the music experience of a lifetime. Undiscovered artists (ages 13 & up) now have the opportunity to `Make Their Mark` with a chance to become a superstar. Every three months an artist will be chosen by the Music Mogul community to receive a three song demo deal with Rodney Jerkins` Darkchild Productions. As Chief Creative Officer & Music Supervisor for Music Mogul, Inc., Jerkins brings his star making abilities, incredible ear for talent and new venue for discovery, to the next generation of performers, and fans alike, who have grown up with video games and social networks. The competition will be open to all genres of music, from country, rock, pop, metal, hip-hop, and jazz, to rap and R&B.

The first 100 audition videos uploaded will be given the opportunity to get a step above their competition by having their performance reviewed by Jerkins and his panel of music experts. Music management legend Johnny Wright has been announced as one of the official judges for the Music Mogul Talent Search, alongside Jerkins and says, "There is an enormous amount of talent out there that is waiting to be discovered. Music Mogul provides a state of the art platform where the next generation of superstars can be selected by music fans around the world." Dave Weiderman, Director of Artist Relations at Guitar Center, will be part of the panel of judges and states, "Music Mogul is an Analog-in, Digital-out; virtual world masterpiece for the development of emerging talent."

Jerkins is confident that Music Mogul "will be an extraordinary new music experience for anyone who`s ever wanted a chance to be discovered, or anyone who just loves music or games." The interactive music network offers aspiring artists guidance on how to become a rockstar with "how to" videos, voice lessons from the best in Hollywood, tips from industry experts, an in-depth look inside the music industry, stories from favorite celebrity musicians, the hottest music news from around the country, games, quizzes and even advice from the experts on how to market yourself and build a fan base. This is the first time ever that undiscovered artists have been given all the tools they need to audition, promote, and perform live to a global audience through an interactive music network with real life rewards.

The music world will offer something for everyone, from undiscovered artists to your favorite celebrity artists who are looking for new ways to connect with fans that are both comfortable and personal. For those who want to experience the music lifestyle, there is endless opportunity to do so, including the interactive music world coming soon to, in May 2009.

  • Music Mogul Talent Search with a panel of celebrity judges for the chance to win a 3 song demo deal, every 90 days.
  • Live open mic allows members to perform in front of a global audience through the interactive music network and the chance for undiscovered artists to make their mark.
  • Music Industry Insights from the Street Crew and M-3: Music Mogul Magazine.
  • Expansive online music community, where peers and fans can review others` performances.
  • Create customizable avatars (know as Muzersâ„¢) with the latest fashions.
  • A virtual Sunset Boulevard will be home to the entire Music Mogul community, where users can establish, stylize and collect items, while building out their Hollywood "cribs".
  • Celebrity apartments which allow fans to be closer than ever before with their favorite artists.
  • Users can play Mini Games for prizes and build their status in the world.
  • Clubs and Lounges where players can interact, watch live performances and attend exclusive in-world events with their favorite celebrities and enjoy a one of a kind music experience.

The dream team behind the visionary Music Mogul, Inc. project includes: Founder Nicholas Longano, CEO of Music Mogul, Inc. (8 year video game veteran and former President of Massive Inc. which sold to Microsoft in 2006, and General Manager/EVP of Vivendi Games); Rodney Jerkins, Chief Creative Officer & Music Supervisor of Music Mogul, Inc. (Grammy™-winning producer, who has produced many of the hottest artists in music, including Michael Jackson, Whitney Houston, Madonna, Brandy, Beyoncé, Janet Jackson, Pussycat Dolls, Britney Spears, Destiny`s Child, Cher, Toni Braxton, Jennifer Lopez, Mary J. Blige); Ray Brown, Chief Talent Operations of Music Mogul, Inc. (Ribeiro & Brown Management, Nu Life Entertainment, Southern Boy Entertainment and has worked with Will Smith, Nick Cannon, Quincy Jones, and TLC to name a few); and Jonathan Eubanks, Chief Operating Officer of Music Mogul, Inc. (15 years in video game production, with such companies as Activision, Vivendi Games and Warner Interactive).

Music Mogul, Inc. ( will be the first online music world with a new and unique platform to find the hottest new superstars. This online destination is set to make a mark on the music industry and social networks with a ground-breaking design and interactive music experience for music fans, undiscovered artists, and celebrity artists alike. For the first time, social networkers can experience the music lifestyle through an online living music world. Set to alter the face of music engagement through a rich interactive world, Music Mogul, Inc. represents an entirely browser-based online music destination both where celebrity artists can unite with their fans and undiscovered artists have a chance for discovery to become the next superstars!

See the evolution of music at and get ready to Make Your Markâ„¢.