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Published:December 21st, 2006 07:33 EST
No One Says Chicken Soup like Mark Victor Hansen

No One Says Chicken Soup like Mark Victor Hansen

By Brandon Jennings

No one says Chicken Soup like Mark Victor Hansen. He’s sold more books with his partner Jack Canfield than anyone ever thought possible, and he isn’t ready to quit until he surpasses his goal of selling a billion. To say he’s an accomplished man would be a huge understatement; he’s received the Horatio Alger award, and is known as one of the top ten greatest motivational speakers of his age. The praise he’s received comes not only from his readers, but people like Zig Ziglar, Og Mandino and Jim Rohn praise his approach to motivation as well. He prides himself on showing people that money is not the ultimate goal.

Money is what an individual uses to reach the next level –the ability to help others. Having published Cracking the Millionaire Code recently, one of his most important themes he shares with readers is that by reaching your financial goals, you open yourself up to more time to discover your true potential. Like his peers, he hasn’t simply hoarded away the money his writing has afforded him. He’s given away millions of dollars to various charities, and his organizations have performed thousands of hours of community service. His track record shows that he is a man who practices what he preaches. Judyth Piazza made it a point to speak with Hansen to see if she could get him to reveal the key to cracking his millionaire code.

Thank you so much for speaking with me today.

It’s a great honor Judy; thanks for having me.

You’ve had a lot of success in your time. What is it that you feel makes a successful person?

Well, the common cliché is that success is a progressive realization of a worthwhile destination. If you have a clear understanding of what it is you want, it’s much easier to get there. I tell people they need to write a list of 101 goals in 20 minutes. And they are goals that can be reached with unlimited contacts and unlimited resources. This means when writing the list, they have the ability to create a perfect dream team to help in reaching those goals.

I know that’s easier said than done. Coming up with 101 goals in 20 minutes is quite a daunting task.

(Laughing) It gets easier every time.

You’ve written many books, and I am reading Cracking the Millionaire Code right now. I have to say it’s amazing; I’m having trouble putting it down.

Isn’t it great? It’s just like our Chicken Soup books. We always set out to make our books a page turning read, and we appreciate that people are getting addicted to it. Everyone I talk to who’s started reading it can’t put it down. And this is due to the fact that the book gives readers hope. Sometimes the greatest money makers come from adversity, and what we want people to achieve, is a state where they are earning residual income. That’s making money while you sleep. And in turn we want to achieve residual philanthropy –making a difference while you sleep. It’s sort of like what Paul Newman has been doing over the years. He’s given over $200 million to Make a Wish and Make a Difference. He’s just done a spectacular job setting an example for the rest of us.

That being said, he didn’t have the ability to make those kinds of contributions over night. I know it takes a lot of dedication to follow your dreams, especially when you work for free for so long. How did you do it?

You have to be front-end loaded. In order to find yourself on the road to success, you have to surround yourself with the right kinds of thoughts, actions and people. That is when you get the right kinds of results.

About three years ago, I decided it was time to make some changes. I started back to school and began the SOP. A lot of my friends and peers thought I was crazy. But I realized I’ll only live once, and if I don’t pursue my goals while I have the chance it will be too late.

Well Judy, when you are passionately on purpose, or living life full of passion for what you are doing, you get to make a bigger, better and meaningful contribution. I wanted to make a difference with people who make a difference. That way I would be able to make a lasting difference. And that’s where I am today.

It’s amazing to know you’re so comfortable with where you are now. Unfortunately, not everyone is at that point yet. How do you know if you have a million dollar idea?

Hmm… well, we’re the only writers who put a spiritual spin on the million dollar idea. But I prefer to think of them as enlightened ideas. Your key to enlightened wealth is found by answering the question, what is God’s destination for me? Everyone has a very specific DNA code. My code was to start out as a speaker and become a writer. And now we’ve sold over 100 Chicken Soup titles. We’ve just completed our 101st book, but I can’t talk to you about it yet, because it has yet to be released.

In the Millionaire Code, there are a lot of codes throughout the book. How does a reader benefit from breaking them?

There’s a secret in every page, and everybody’s interested in a good story. When we began writing this book, we asked ourselves what if we could give the reader a code that takes your story from where you are to where you want to be. We thought this would help people manifest the unlimited good that’s available for them for the first time. A great quote from Andrew Carnegie was, “No one can get rich without enriching others.” He used his steel money to build America’s public library system, and things like that are what it’s all about.

Aside from Andrew Carnegie, who were some of your mentors along the way?

You can’t find someone who is successful without finding someone with mentors. One of the most influential to me has to be Dr. Michio Kaku. He has over 2000 major inventions, one of which is a car we should be using today. It’s a front-wheel steering, ethyl-alcohol-fueled, nine-passenger car. Henry Ford said, a long time ago, it was “the best car ever.” Dr. Kaku also completed Einstein’s unified field theory. His teaching opened me up to thinking comprehensively or deductive reasoning. That’s when you start working at a problem generally and work your way back to a specific solution. Each and every one of us has different kinds of abilities, and all of us have more mind power than we use. The reason we wrote millionaire code was to wake people up to money freedom, so they can have time freedom. And this will take them to their biggest freedom, which is genius freedom.

You quoted Ross Perot in the book, “It just takes one idea to live like a king for the rest of your life.”

Well, when he got fired for making too much money, he was forced to borrow $1000 from his wife. With it, he got a $4 million contract after being rejected 80 times. And the lesson this teaches is that rejections pay off real big. Most people don’t have what it takes to suck it up, tough it out and hold on long enough. I had to go to over 134 booths and hear that, “those sappy little stories”, would never sell. 134 booths turned us down, but one little publisher in Deerfield, Florida picked us up. The realization people have to come to is that you don’t get paid for the success. You get paid for the rejection. If you divide Ross Perot’s $4 million by the 80 rejections, you find he made $50,000 per rejection. Jack Canfield and I were turned down 134 times, and here we are 100 million books later. Because of that, I always tell people to have outrageous goals. I wanted to sell a million books, but I was told that would never happen. I did that a long time ago.

Where can people find out more about you?

If you come to you can find a lot more information. Our goal is to inspire a million millionaires. And in order to do it, we are giving $10,000 of wealth building resources away to everyone who visits the site. Why would you offer such a large ethical bribe? The answer is, because it’s available. My taxi driver the other day said to me that the only people who get rich off wealth books are the people who write them. But when you look at what we’re doing with our wealth, you’ll see it’s very exciting. We’ve given away 10s of millions of dollars and done over 39,000 hours of community service. It’s an exquisitely exciting thing to do. Another way you can find out information about us is on What we would like is for people to just go there and listen to us. We’ve got free downloadable chapters for everyone on there. I’ve already checked out the site, and it’s absolutely perfect. We’re very thankful.

I’m definitely going to go there myself. I hope you’ll be nice enough to come back in the future.

Anytime you’d like to have me Judy, I’d love to do it.

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