At first glance, you see him in an all Latin crowd and wonder What is this Gringo doing here? But as the show starts and he releases his unique sound and 100% Spanish flow, you begin to see the Gueroloco that Latin music fans across the globe have come to love. Multi-talented in so many ways, if his charisma and passion for Latin music do not catch your attention, his style and lyrics will. He is a performer to the fullest meaning of the word and has headlined many shows throughout the world. However, his talents don`t stop there. He has been a radio personality on 2 different Latin music stations, which has allowed him to use his voice and presence for the good of his community.
Joining the U.S. Marine Corps at age 17 was the first of many steps, which would lead him to realize his calling. He later trained at their official language school and became fluent in the same language that he was told that he could never learn by his high school teacher, Spanish. His loyalty, talent and desire are just a few of the qualities that push him to take his music to the next level. His current mission is to finish his freshman album titled, "FUERA DE LUGAR" and to prove to himself, his many supporters and to his critics alike that he will accomplish what some said would never happen. The exposure of being featured on the cover of Indie Street Latino Magazine, La Voz Newspaper and on Univision, CBS and Televisa Television and his various International shows accompanied by a strong myspace.com hype, have all added to the Local, National and International attention that Gueroloco has received.
In 2005, his melodic Reggaeton "Hey Tu" was a finalist for the Fanta/Coca-Cola New Artist Search along with three others in the Latin Music category. Gueroloco was nominated for a 2006 Chicago Music Award in the Best Reggaeton Entertainer category and in 2007 he was a finalist in the Burger King Tu Cuidad, Tu Musica Tour and he has also been featured in the top 3 artists on Clear Channel. He has been approached to record on a variety of mixtapes, compilations and featurings. His life experiences are detailed thoroughly via his lyrics. Ranging from clubbing and ladies to his other experiences, his ties to the street and his strong beliefs on immigration reform, no subject goes untouched. This direct interpretation through his music allows the listener to look through a direct window of the very unique life of Gueroloco.
Humble in his actions and reactions to the things that happen around him, his music will put you on a whole new level of understanding. Once considered an outsider by many, Gueroloco continues to express himself and his unique experiences with the Latin culture and lifestyle the only way that he knows how..... Through his MUSIC.
THE One and Only 100% White Boy with 100% Spanish Flow
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