June 3rd, 2008 16:42 EST
Golf Digest Apologizes to Sikh Community
Yesterday, the Sikh American Legal Defense and Education Fund (SALDEF), the nation`s oldest and largest Sikh American civil rights and advocacy organization, spoke with Golf Digest Editor-in-Chief and Chairman Jerry Tarde who offered his apology to SALDEF and the Sikh Community for using the display of an image of Guru Arjan Dev Ji as a golfing guru ? in the May 2008 edition.
In a written communication sent to SALDEF, Mr. Tarde stated, "Our editors regret this mistake and have learned an important lesson. Thank you for accepting our apology." Golf Digest has assented to issue a public apology to the Sikh community in the August issue of the magazine which will come out in July as asked by hundreds of community members. In addition, Golf Digest agreed to SALDEF`s demand to stop the use of the image in their magazine or web site in the future.
The printed apology in the August 2008 edition of Golf Digest will read as follows:
It has been brought to our attention that an illustration in the May issue of Golf Digest inadvertently depicted a golfing character resembling an image of Guru Arjan Dev Ji, who is a revered religious figure in Sikhism. This was not our intent. We apologize for the use and for any offense to the Sikh community. ?
On Friday, May 30, SALDEF issued a request to the Sikh community to register their protest on the irreverent use of Guru Arjan Dev Ji`s doctored image in Golf Digest. In response to SALDEF`s appeal for community support, hundreds of community members across the country wrote a letter asking Golf Digest to stop the use of the image and to print an apology in their next issue.
"We commend Mr. Tarde and Golf Digest for admitting their unintentional error and issuing an apology to the Sikh community. Their prompt acknowledgement and response is an example of responsible corporate behavior.", said Kavneet Singh, SALDEF Managing Director. "We know that in order to attract newcomers to the sport of golf, there has been an attempt to implement diversity programs, golf outreach clinics, etc. We hope this experience facilitates better awareness and a desire to be informed about the rich cultural diversity that exists in the United States. We believe cultural awareness will enhance these outreach and diversity efforts."
SALDEF thanks members of the community for taking the time to support this campaign and write to Golf Digest to voice their concerns.
Sikh American Legal Defense and Education Fund (SALDEF)
1413 K St, NW, 5th floor | Washington, DC 20005
phone: 202-393-2700 | fax: 202-318-3344
www.saldef.org | firstname.lastname@example.org