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Published:July 31st, 2006 05:03 EST
Motorola on the Up and Up

Motorola on the Up and Up

By Kirwin Watson

With its continued development of the Razr phone line, and participation in the WiMax forums, Motorola is providing some of the most impressive and standard setting technological ideas within communications. Perhaps the biggest product for the company, right now, is the hot, “must have” Motorola Razr V3 Headset.  Popular among teenagers and adults alike for its sleek design and small size of only13 mm, it’s nearly impossible to not see someone with this phone on a day to day basis.

According to Motorola Mobile Devices president, Ron Garriques, “The Razr is Motorola’s design philosophy made real:  technology, design, and exceptional communication in one.”

Motorola’s design philosophy must be setting the bar for customer expectations.  Recently, Motorola announced the sale of its 50 millionth Razr headset.  With its high-demand and proven satisfaction record, along with continually lowered cost, the Razr definitely should earn purchase consideration.

Two of the most common complaints from any cell-phone user often involve cost for coverage plans or loss of signals in some areas.  These two things can surely be annoying, and Motorola is already looking into resolving the industry issue with the concept of the WiMax voice and data network. 

AWimax network, as opposed to the currently popular 3G networks, could provide complete coverage for urban and rural areas, faster data transmission, and lower costs for customers.  It would essentially provide a full coverage, high-speed broadband connection for your phone.

Upon joining the WiMax forum as a principle member, Motorola CTO Padmasree Warrior reported, “Motorola is uniquely positioned to deliver on the promise of wireless broadband and the ability to seamlessly move among environments providing broadband coverage wherever needed.”

The essential plan, which has also been alluded to by Bill Gates of Microsoft and Ron Resnick of Intel, is to provide a consortium of communication products that use broadband signals within a complete coverage area.  These networks would provide the crucial step in providing “convergence" and "seamless mobility” of major communication networks.  .

With developed WiMax networks, it would eventually be possible to begin watching a news program at home on a computer or television, leave for work and catch the rest of the program in normal quality on your cell phone, along with standard communication with internet sources and simply talking on the phone.

Coverage for signals would not likely drop or change “bars” and phones could easily access and stream larger amounts of data, such as television streams or internet files, on the fly.  It would be like having a mobile computer with high-speed broadband access, no loss of coverage, and a reasonable price anywhere you decide to go.

Posting record quarterly sales of $10.88 billion, an increase of 29 percent from 2005 report of $8.41 billion worth of sales through quarter two, and owning a reported 22 percent of the global handset market share leaves Motorola in good shape this year.

Guided by the principle of developing devices what will provide customers with “seamless mobility”, Motorola seems set to bring consumers excellent levels of communication standards, and cool new features for phones.