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Published:February 27th, 2009 09:51 EST
Reality Digital`s Opus 3.0 Platform Advances

Reality Digital`s Opus 3.0 Platform Advances

By Anne Laszlo Howard

SAN FRANCISCO(RushPRNews) - Reality Digital, Inc., a leading provider of white-label social media solutions for businesses, today announced the latest version of their flagship enterprise product - Reality Digital Opusâ„¢ 3.0. A full-service, white-label social media solution for enterprise businesses to build, manage and monetize brand-safe, digital media communities, Opus 3.0 enables the next generation of online communities where video is the primary communication tool of social network interactions. With Opus 3.0, enterprise customers can create their own branded destinations and grow a thriving, customized online community that is safe for brands and advertisers, wherever their video content resides on the social web.

By adding over 15 new features, this major product upgrade offers significant improvements to the core Opus platform. Opus 3.0 is distinguished by advanced video branding and content monetization capabilities. For example, site owners can now extend the visibility of their brands using automated pre-roll and post-roll branding features with linkable watermarks that ensure customers` brands are consistently displayed on all shared content across the social web, whether professionally-created or user-generated. Site owners can also take advantage of enhanced content monetization capabilities that allow publishers to extend the monetization of their brands, and overall digital assets, beyond their communities and keep 100% of third-party ad revenue. Some of the new Opus 3.0 features and upgrades include:

Despite the bevy of existing social media platform offerings, we struggled to find a scalable solution that offered the functionality and reliability to power our soccer-based, social networking site at an affordable price point, " said Dick Rempt, CEO, Talents Media. Reality Digital Harmony was the only solution that delivered a rich set of tools that could help our members to connect, share content, and invite members from other social networks. We are delighted that Harmony has helped us realize our goal of instantly creating an interactive environment targeted towards player development, exposure and discovery. "

  • Video branding (pre-roll, post-roll and watermarking during encode for content shared on and beyond your branded community)
  • High-Definition video support
  • Video commenting
  • Live broadcast and chat
  • Clip editing
  • Redesigned video player that integrates viral distribution links, and a related videos playlist right into the endcap that goes wherever the player is embedded

Social media initiatives need to be integrated with a company`s bigger branding efforts, and, for our customers, extending brand visibility needs to be addressed at every possible touch point, " said Cynthia Francis, CEO of Reality Digital. With the spread of user-generated video across the social web, we realized our customers needed assurance that their brand identities didn`t get separated from their content. Opus 3.0 addresses these latest demands and aims to give businesses not only an efficient and cost-effective way to build and manage their online communities, but an avenue to promote online video as the primary communication tool. "

Specifically designed to handle the rigorous video, UGC or media management needs required by the most media intensive deployments, Opus 3.0 delivers a highly scalable, SaaS-based social media solution. In addition, Opus 3.0 enables community members to share more content by supporting an extensive range of document types and formats, from PDFs and other text files to digital media content such as slideshows. Opus 3.0 includes additional 3rd party integrations with Google Maps, PayPal, WordPress, Omniture and more.

Availability:

Reality Digital`s Opus 3.0 platform is available immediately. Those interested can visit www.realitydigital.com or call (415) 644-4600.

In addition to the Opus 3.0 news, Reality Digital also announced, today, the introduction of Reality Digital Harmony, a self-service social media platform for small to mid-size businesses. See related press release here: http://www.realitydigital.com/index.php?id=198.

About Reality Digital

Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opusâ„¢, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.

About the author: About Punch Communications Established in 2003, Punch Communications is a PR agency that specialises in providing strategic PR consultancy, including media relations and training, product launches and crisis management that has significant and measurable impact on client`s business. In addition to traditional PR services, the PR Company is amongst the most prominent to offer Digital PR services such as SEO, social media engagement and online media relations to Technology PR clients around the world, along with customers in the construction, automotive, manufacturing, media and education sectors. For more information, contact Punch on +44 (0) 1858 411600, visit www.punchcomms.com or email pete@punchcomms.com