July 10th, 2007 09:28 EST
Platinum Ice Records to Launch Music Division Dedicated to the Roots of Hip Hop
Sedgwick & Cedar, The Authentic Heritage Clothing Company of Hip Hop backed by The Founder DJ Kool Herc and pioneers Afrika Bambaataa, Melle Mel, Grand Master Caz, Chief Rocker Busy Bee, Sha-rock 1st Female MC of Hip Hop will launch a music division with Platinum Ice Records LLC and over 25 time Platinum Producer Easy Mo Bee called "Sedgwick & Cedar Records". The pioneers and Platinum Ice see a void in music today. They will produce tracks and beats inspired by the past and twist it in a fresh way for hot artists that will be make the music new and exciting to young listeners today but rooted in Hip Hop's history of funk and soul.
The name of the division "Sedgwick & Cedar Records" pays homage to the famous Bronx intersection at Sedgwick Ave and Cedar Park where Hip Hop music was born on August 11, 1973.
Ray Riccio, CEO states, "Sedgwick & Cedar respects and celebrates the birthplace and heritage of Hip Hop culture and those who paved the way. We pay homage to the roots and pioneers of Hip Hop by providing authentic heritage clothing and footwear that celebrates the legendary style of the culture. However, we recognize that everything we do is really inspired by the music. It was essential for us to pay homage to the music that inspired Hip Hop; like James Brown, Jimmy Castor, The Isley Brothers, The Incredible Bongo Band, King Tubby and others.
Riccio adds, "music was always part of our brand vision, because the unique style of Hip Hop; the clothes, sneakers, cars was and always will be about the music first. But we were very conscientious to align with the right record label that understood the roots of where the music came from and could connect the funk of the past in a contemporary way to Hip Hop today. Once Easy Mo Bee was on board, we new it was time to bring the music back to its roots." Easy Mo Bee and "AB Money" Mosley, President of Platinum Ice will oversee creativity of Sedgwick & Cedar Records through a separate division of Platinum Ice Records LLC.
Easy Mo Bee has produced more than 25 platinum records and produced for both Biggie Smalls + Tupac. Wu Tang, Mos Def, Alicia Keys, Big Daddy Kane and jazz great Miles Davis will dig into his crates to break fresh tracks and beats under "Sedgwick & Cedar Records," A Division of Platinum Ice Records LLC.
Platinum Ice Records, also owned by Casey Hoban and Tom Simjian, is very excited and honored to pay respect to the pioneers of Hip Hop. "We all grew up, looking up to these giants. They were responsible for the birth of Hip Hop. They were, and still our the Kings. Everything we do today, spawned from these incredible innovators of not just music but an entire culture." Easy Mo Bee added, "Look for Sedgwick & Cedar Records to be a smash Hip Hop success. Many of the industries most notable stars are aligning with Platinum Ice Records and Sedgwick & Cedar Records for major upcoming projects to be released."
Easy Mo Bee
Grammy Winning Producer
Sedgwick & Cedar Records which will strategically launch August 11th, the anniversary date of the birth of Hip Hop music (August 11, 1973). About Sedgwick and Cedar:
Sedgwick and Cedar, The Heritage Brand of Hip Hop provides authentic clothing and footwear. The company was founded by CEO Ray Riccio, executive with substantial apparel experience was launched with the support of legendary Hip-Hop pioneers DJ Kool Herc, Grand Master Caz, Afrika Bambaataa, Melle Mel, Grand Wizzard Theodore, Chief Rocker Busy Bee and Sha-Rock who all lend their names and likenesses to the brand. Sedgwick & Cedar is where the cultural revolution of Hip-Hop began from humble beginnings in an impoverished Bronx section of New York. DJ Kool Herc threw the first house party of hip-hop on August 11, 1973 in a small community room at 1520 Sedgwick Ave. Soon his packed party moved outside and down the street to Cedar Park, drawing thousands throughout the night to see the birth of the art form.
About Platinum Ice Records LLC:
Platinum Ice Records was founded by successful business development executives Casey Hoban and Tom Simjian along with musical greats AB "Money" Mosley and more than 25 multi-platinum producer Easy Mo Bee both of the famous group Rapping Is Fundamental. Platinum Ice offers movie sound tracks, beat production, corporate jingles or songs, song writing, studio availability.
To learn more about both companies visit www.sc73.com and www.platinumicerecords.com