November 20th, 2007 03:56 EST
All change for Technology For Marketing & Advertising 2008
A winning marketing or advertising campaign is the sum of its parts – the positioning, the targeting, the creative, plus the technology that sits behind it. Whether using digital marketing, traditional channels or a combination of both, the technology behind the campaign is the foundation for its success.
Technology For Marketing & Advertising, the UK’s only dedicated event delivering digital, data and CRM solutions for marketing, media and advertising professionals, has been growing for the past seven years and with the expansion into the digital sphere has announced a change of location for 2008.
The event offers all a marketer or advertiser could want in terms of technology to create a successful campaign with many free educational features including four seminar theatres, two of which are dedicated digital theatres, and insights from four industry gurus in the keynote sessions. Plus, plenty of networking opportunities and a full range of cutting-edge technologies from over 200 exhibitors of the latest CRM, data and digital solutions. Exhibitors include SAS, Bigmouthmedia, Alterian, Your Amigo, IPT, Unica, Sage and Aprimo.
Over the past seven years, there has been an increase in visitors’ interest in digital marketing, and in response to visitor research, the growth in suppliers exhibiting with digital marketing products and services. The number of suppliers offering these services at TFM&A has been increasing year on year demonstrating the ever expanding range of digital options for marketers and advertisers.
The event moves from Olympia to a larger venue as exhibitor and visitor numbers continually increase. The opening hours over the two days have been extended making it more convenient for visitors to attend and offering more time to source the full range of marketing technology solutions and attend the many free educational sessions. Plus exhibitors can make the most of the extra selling time with opening times starting at 9.30am until 6.00pm on the first day, with an exhibitor and visitor networking party in the evening, and 9.30am until 5.30pm on the second day.
The show will be held at Earls Court 2, London on 12th-13th February 2008.
For further information and to register for free attendance go to www.t-f-m.co.uk
Press Contact: CMPi: Katy Wilkins, Tel: +44 (0)20 7921 8522,
About Technology For Marketing & Advertising
Technology For Marketing & Advertising is the UK’s only dedicated event for CRM, data and digital marketing and advertising solutions. With increased visitor numbers year on year, the event will move from Olympia to Earls Court 2 in 2008. Total attendance to TFM&A 2007 was 5,555 of which 4,544 were pure visitors (ABC Audited) – an increase on 2006 with a total attendance of 4,674 of which 3,748 were pure visitors. TFM&A offers visitors access to a full range of marketing technologies to power successful marketing and advertising campaigns and will take place at Earls Court 2, London, UK on 13-14 February 2008. For more information go to www.t-f-m.co.uk.
About CMP Information
CMP Information is the B2B communications division of United Business Media plc.
Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.
Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.
CMPi’s magazines reach over 700,000 readers directly through subscription and controlled circulation. Each year, over 400,000 business professionals and marketers visit its exhibitions. CMPi has operations in 15 countries and customers in 110.