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Published:April 9th, 2009 10:27 EST
Wii Won't Drop Prices, No Matter How Much You Don't Play It

Wii Won't Drop Prices, No Matter How Much You Don't Play It

By R.J. Smith

The CEO and `supreme leader` of Nintendo let out a little chuckle Thursday as he confirmed that the price of the Wii and the DS will not be going down due to the recession.

Satoru Iwata, CEO, and a guy who is not even close to losing his job, dismissed any rumors that the Mario giant would be lowering prices. "Instead of driving up sales [with a price cut] I think we should put more energy and time into making better entertainment so that our products are going to remain in the top position in our customer`s wish lists," he said., basically admitting his game system sucks and before they lower prices they should just try to make it better.

Citing the fact that Nintendo products are still high on the I will buy this before I pay my rent` lists of poor people everywhere, he claimed there was no need to drop anything but more games. He is actually not far from being right. Despite other industries crapping out as of late, video games are the one luxury product people don`t really need that has seen rises in sales over the past year.

The math is simple: less jobs = more people at home with nothing better to do that swing a plastic stick around at the television. Also when your target demographic for the last 20 year has been fifth graders and trust fund kids who use parents money and don`t have to sell blood every day for a month in order to enjoy regular access to electricity, you tend to get a heads up on the masses of Halo 3 warriors who know the latter all too well.

He did leave room for a price cut in the future, however, when people start to pay in their souls instead of cold hard cash... which was actually last Thursday if you are keeping track. Currently the price of a Nintendo Wii hovers between $250-450, depending on the package you get. To put that in terms you can understand, that is just a few bucks short of the gross national product of most African nations.