Contact theSOPAbout theSOPSupport theSOPWritersEditorsManaging Editors
theSOP logo
Published:July 20th, 2010 17:28 EST

Cupcakes For Men: Thumbs Up Or Down?

By Robert Paul Reyes


"When former Wall Street lawyer David Arrick lost his job during the U.S. recession, he decided to change careers and capitalise on the popularity of cupcakes in New York City.

cupcakes`I saw that cupcakes were hot and cupcake businesses were thriving,` he said. `But they`re all very feminine and pink. A lot of them are frilly with jelly beans and sprinkles.`

So Arrick put a masculine twist on the cupcake and started Butch Bakery.

He came up with 12 flavours like Sidecar, a brandy-soaked lemon cake with an orange and white chocolate ganache filling, Driller, a maple cake topped with crumbled bacon and filled with milk-chocolate ganache, and Rum and Coke, a rum-soaked Madagascar vanilla cake with cola Bavarian cream." Reuters

Arrick`s butch cupcakes are selling like hotcakes, but once the novelty factor wears off he will go out of business.

Hello! Cupcakes are supposed to be feminine and pink with jellybeans and sprinkles. If I feel like being macho I will eat a pound cake or a fruit cake, but when I feel like giving expression to my feminine side I nibble on a cupcake.

Arrick states that these Butch Bakery cupcakes are a perfect gift for men. Yeah, right! If a girlfriend or wife gives her man a batch of Butch Bakery cupcakes, he will think that she is implying that he`s gay. Not that there`s anything wrong with being gay.

Arrick`s cupcake topped with crumbled bacon sounds delicious, but I hope he at least tops it with a few pink candies.

Dude, I would never purchase anything from an establishment named "Butch Bakery", I would lose my reputation as a macho kind of guy.

I`m hungry; I would love to nibble on a dainty little pink cupcake right about now.

Follow Robert Paul Reyes on Twitter: