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Published:September 22nd, 2009 09:24 EST
Sedgwick & Cedar and Koe Rodriguez Announce Exclusive Photo Collaboration With Joe Conzo, Ernie Paniccioli and Jamel Shabazz

Sedgwick & Cedar and Koe Rodriguez Announce Exclusive Photo Collaboration With Joe Conzo, Ernie Paniccioli and Jamel Shabazz

By SOP newswire2

Sedgwick & Cedar, The Heritage Brand of Hip-Hop Culture, and Koe Rodriguez, manager of pioneering urban photographers, Joe Conzo, Ernie Paniccioli and Jamel Shabazz, today announced an exclusive worldwide partnership to create a collection of limited edition Sedgwick & Cedar product based on the legendary images of the three famed New York photographers. 

The limited edition designs by S&C 73 will include signatures and special hangtags for each collection of the 3 photographer`s historic work behind the lens.    

Sedgwick & Cedar`s Founder and CEO, Ray Riccio, and Rodriguez, note the exclusive licensing deal brings rare Hip-Hop imagery and vintage fashion, footwear and accessories to the highest level. At S&C, we are both humbled and honored to present the historic imagery of these masters of photography.  They are truly pioneers in their own right that documented and captured the essence of an entire generation and culture at its roots.  This partnership was four years in the making, built on respect, admiration and mutual dedication to preserving the history of Hip-Hop, " said Riccio, a former executive for global fashion & footwear brands.  Your browser may not support display of this image.

I`ve known Ray since 2005 and always respected his vision of marrying the history of our great culture with fashion. No one in the apparel & footwear industry is saluting the core of our culture with the heart, soul and integrity that Sedgwick & Cedar is, " said Rodriguez, a visual artist and Hip-Hop Connoisseur who began managing several of the photographer`s business affairs back in 2005. 

The photo series collection of vintage tees, active wear, accessories and limited edition prints bearing the photographers timeless images are set to launch in Fall 2009 and promise to be, as Rodriguez puts it, Real collector`s items. " Original images of Hip-Hop pioneers, legendary graffiti art, New York`s unique urban landscape and the denizens who give it flavor will all be designed into the aesthetic of Sedgwick & Cedar clothing as part of a special platinum signature series by the photographers.  Rodriguez said, Each piece in this exclusive series represents the blood, sweat and years of three men who all share a very special connection to a culture that has moved the world.  Consumers will be able to own a real piece of history, not just a garment or an accessory. "Your browser may not support display of this image.

Joe Conzo, author of Born In The Bronx: A Visual Record of the Early Days of Hip Hop, (Rizzoli 2007), has been called by many luminaries, The first Hip-Hop photographer " and has also documented some of Latin Music`s biggest pioneers. Ernie Paniccioli, author of, Who Shot Ya? Three Decades of Hip Hop Photography, (Amistad 2002) began chronicling every aspect of Hip-Hop culture since the mid 1970`s and has been crowned, The Dean of Hip-Hop Photographers. "  And, Jamel Shabazz, author of Back In The Days, (PowerHouse 2001) captured the unique style and attitude of urban New York during the 80s and 90s and helped reintroduce that style in the new millennium. The veteran photographers represent a unique historical and cultural trinity and their popular imagery is known the world over.  

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