Published:May 29th, 2011 10:07 EST

Pioneers of Hip-Hop Give Back with Sedgwick & Cedar Fashions

At the tail end of summer, on August 11, 1973, neighborhood kids crowded into a small rec room at 1520 Sedgwick Ave in the Bronx to hear DJ Kool Herc spin.  Eventually it got too packed to move, and the party headed down the block to Cedar Park. On that epic night Hip Hop culture was born. The Sedgwick & Cedar brand celebrates this humble birthplace and creative spirit. We pay   homage to the genre, culture and innovation of the movement through exclusive designs that deliver history in every stitch.

Sedgwick & Cedar gives back to the often overlooked founders of the movement by providing royalties from S&C proceeds. Pioneers behind the brand include such legends as DJ Kool Herc, Grandmaster Caz, Afrika Bambaataa, Grand Wizzard Theodore, Coke La Rock, Sha-Rock, Melle Mel and Chief Rocker Busy Bee.

All   items are available through hand-selected boutiques and online via sc73.com. Each article is   limited-edition and incorporates iconic photography and art from now-timeless images by Jamel Shabazz and Joe Conzo as well as pristine reproductions of some of the original party flyers.

Sedgwick & Cedar`s mission is to reintroduce the rich, positive and often forgotten history of Hip Hop culture to a modern global audience.

For More Information: http://www.sc73.com/

Ray Riccio, Owner of Sedgwick & Cedar Vintage Clothing Co. chats ...