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Published:June 16th, 2011 22:25 EST
"Disruption" One of The Most Important Words to Embrace in The New Normal

"Disruption" One of The Most Important Words to Embrace in The New Normal

By Simon Bailey (Mentor/Columnist)

If you intend to live brilliantly, then disruption is in your future. In fact, look at your calendar; it`s your next appointment.

"Disruption" is one of the most important words for you to embrace in the New Normal. It first appeared in 1646 and comes from the Latin word disruptionem which means "to break apart or split." There will come a time when you will have to break with the old to embrace the new, to let go of what is comfortable and convenient in order to grow and expand.

Disruption leads to new discoveries...if you are open, present and willing to pause and analyze what`s really going on and reflect on what you can learn from it. For individuals, disruptions present an opportunity to refocus on what matters most, to de-clutter your heart, mind and soul, and to uncover hidden seeds of brilliance within you.

For businesses, disruptions offer the chance to modify your products/services to better align with current trends or to develop inventive, alternative products/services. Shifting your business in response to or anticipation of consumer demand ensures your organization will stay relevant and profitable in an ever-changing economy.

If you are doing things the way that you have always done them, then expect disruption. You do not have the luxury of maintaining a wait-and-see attitude. Are you kidding me? That is a slow moving strategy that leads to becoming obsolete and no longer relevant.

History offers countless examples of disruptions that have served to break apart seemingly stable industries and put them back together in a completely different structure. opened an online bookstore, positioning itself to sell directly to consumers and offering free shipping as a hook to drive loyalty. This pioneering company caused a commotion in the traditional book publishing industry and completely transformed the way books are distributed. Now, the traditional bookstore is being disrupted by Kindle, iBookstore, and every e-reader imaginable.

The video camcorder was disrupted by Pure Digital`s Flip Video. Then, they were disrupted by Apple including the video feature in the iPhone. Blockbuster was disrupted by NetFlix. The travel agent was disrupted by, and now Travel agents who acknowledged and proactively reacted to this disruption changed their business model and survived.

Those who thought the disruption was a passing fad woke up one day to find that their marketplace had disappeared. Don`t let it be you. As you know, I attend many conventions, conferences, and educational boondoggles. Often times I see the same people and it`s like old home day. However, I always find myself intrigued by new start-ups that add a little twist to conventional wisdom.

For example, the Hug shirt - - is a newcomer that has embedded in the shirt sensors that feel the strength of the touch, the skin warmth and the heartbeat rate of the sender and actuators that recreate the sensation of touch, warmth and emotion of the hug to the shirt of the distant loved one. Now the question is from whom will they take market share? It could be no one, but they will acquire a share of the wallet that marketers are chasing.

You are probably saying Simon, I don`t have a hug shirt creation, however, I do have a job or business that is important to me. What should I do? My friend, very simple. Disrupt Thyself! Intentionally reinvent.  Be curious about everything. Ask profound questions. Go the opposite direction. Flip the script.

Then there are companies that intentionally induce their own internal disruptions in order to remain relevant and competitive. Here are a few examples:

Known today for its high-end jewelry and little blue box, Tiffany & Co. was in the stationery and fancy goods emporium business when it was founded in 1837.

World-renowned video-game maker Nintendo was established in Japan in 1889 as a maker of handmade playing cards.

Gucci, famous for top quality shoes and handbags, started as a small leather goods company making everything from saddles to luggage.

Teen clothier Abercrombie & Fitch began as an outdoor sports outfitter.

Fiber optics giant Corning found initial success manufacturing glass and ceramic wares.

All of these companies were flexible, nimble and insightful enough to proactively disrupt the norm and move in a new, fresh direction.

What about you? When the next disruption takes place, which side of the fence will you be on? Will you be the one initiating the disturbance or the one sitting on the other side watching it happen?

When you consider the personal impact of disruption, what comes to mind? What are you going to have to break or split from in order to fly and soar? What bold moves do you need to make in order to live your life by design rather than by default? How can you initiate a disruption?
Be bold and challenge yourself to do something you`ve never done before - go rock climbing or windsurfing, learn a foreign language, volunteer for an organization in a capacity outside your comfort zone.

Explore other professional opportunities. Check out Vocation Vacations (, a company that enables you to test-drive your dream job.
If you`re a leader, rotate leadership responsibilities among the high-potential, A-level players on your team. Allow them to be boss for a week and let them experience leadership firsthand.

Discovery happens to those hungry for change. Be open to profound disorientation (when nothing makes sense and yet there is an assurance in your soul that everything is working in your favor) as you move toward profound clarification.

I sense that some of you right now need to experience a disruption. You are coasting along hoping and praying that something will change. Well, the apple may not fall from the tree and hit you on the head, however, if you are reading this article, then you get a clue - disruption is your new best friend forever (BFF).

Simon T. says...When you disrupt everything you believe in,

you will discover everything you can be.


Simon`s Sidebar

I am honored to be spending time with one of the most influential motivators of the last 50 years - Zig Ziglar. Mark your calendar for June 22, 2011 from 2 PM - 3 PM CST

Tune in for the Success 2.0 Webinar - It`s free

What do you think? Would you come?

I am in the final stages of hosting a Brillionaire weekend in Orlando, Florida in September. It will be a time to unplug, connect, and recharge your spirit, mind and body for two fun-filled days.  Would you come? If so, just send me an e-mail at and tell me why you would come and what you are looking to learn.  I want to make this experience brilliant.

Simon T. Bailey
 Brilliance Institute