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Published:August 11th, 2011 12:01 EST

Outrage: Rio Drug Dealers Sell Amy Winehouse Brand Cocaine

By Robert Paul Reyes

"Drug dealers in the Brazilian capital of Rio de Janeiro are packaging their product with pictures of Amy Winehouse in a bid to make the drug more attractive to younger users."

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This is a very clever marketing move by the Brazilian drug dealers, it lends their product a pop culture appeal. If you`re a Brazilian kid without a packet of cocaine bearing the likeness of Amy Winehouse, you will be as popular as a kid with a backpack bearing the image of Rosie O`Donnell.

You`d think that a packet of cocaine with a picture of a pop star whose drug addiction led to her untimely death would serve as a warning, but young people feel they are invincible. When kids see Amy`s face they think of fame, and material wealth, not drugs, depravity and death.

It`s unfortunate that a packet of cocaine with Amy`s visage is as much her legacy as her hit albums.

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