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Published:August 11th, 2011 11:01 EST
amy

Outrage: Rio Drug Dealers Sell Amy Winehouse Brand Cocaine

By Robert Paul Reyes

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"Drug dealers in the Brazilian capital of Rio de Janeiro are packaging their product with pictures of Amy Winehouse in a bid to make the drug more attractive to younger users."

Read more: http://www.dailymail.co.uk/news/article-2024862/Amy-Winehouses-face-bags-cocaine-Brazil-bid-boost-sales.html#ixzz1UjPnt8QG

amy

This is a very clever marketing move by the Brazilian drug dealers, it lends their product a pop culture appeal. If you`re a Brazilian kid without a packet of cocaine bearing the likeness of Amy Winehouse, you will be as popular as a kid with a backpack bearing the image of Rosie O`Donnell.

You`d think that a packet of cocaine with a picture of a pop star whose drug addiction led to her untimely death would serve as a warning, but young people feel they are invincible. When kids see Amy`s face they think of fame, and material wealth, not drugs, depravity and death.

It`s unfortunate that a packet of cocaine with Amy`s visage is as much her legacy as her hit albums.

Follow Robert Paul Reyes on Twitter: http://twitter.com/robertpaulreyes



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