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Published:October 29th, 2012 11:43 EST

October's Jobs Report Shaping 2012 Campaign

By SOP newswire2

Paul T. Conway, former Chief of Staff of the U.S. Department of Labor and President of Generation Opportunity " with over 4 Million young adults on Facebook and grassroots mobilization and GOTV efforts underway across the country " can provide expert commentary and analysis

  • Specific 18-29 year old unemployment data
  • National polling data on national young adult voter engagement
  • Battleground state polling data on young adult views on the need for jobs

 Generation Opportunity President Paul T. Conway, former Chief of Staff of the United States Department of Labor with experience under three presidents and over 100 political campaigns, has extensive knowledge detailing the context and specific impact of the unemployment numbers released monthly by the U.S. Department of Labor. The final jobs report is due out on Friday, November 2nd, just four days before the election. Conway is a national expert who will be able to discuss the specific unemployment data on Millennials (young adults 18-29) " the key swing demographic in many battleground states. Conway represents the largest organization in the United States advocating for young adults with over 4 million on social media and direct grassroots engagement with over 250,000 Millennials across the country. Generation Opportunity also has national and key state-specific polling data on the impact of the economy on Millennials and can discuss specifically the implications for the 2012 presidential election.


Earlier this month, Generation Opportunity released the non-seasonally adjusted (NSA) unemployment data for Millennials for September 2012:

  • The youth unemployment rate for 18-29 year olds specifically for September 2012 is 11.8 percent (NSA).
  • The youth unemployment rate for 18-29 year old African-Americans for September 2012 is 21.0 percent (NSA); the youth unemployment rate for 18-29 year old Hispanics for September 2012 is 12.1 percent (NSA); and the youth unemployment rate for 18 "29 year old women for September 2012 is 11.6 percent (NSA).
  • The declining labor force participation rate has created an additional 1.7 million young adults that are not counted as "unemployed" by the U.S. Department of Labor because they are not in the labor force, meaning that those young people have given up looking for work due to the lack of jobs.
  • If the labor force participation rate were factored into the 18-29 youth unemployment calculation, the actual 18-29-unemployment rate would rise to 16.6 percent (NSA).


  • 89% of young people ages 18-29 say the current state of the economy is impacting their day-to-day lives.
  • 84% of young people ages 18-29 had planned to but now might delay or not make at all a major life change or move forward on a major purchase due to the current state of the economy.
  • Just 38% believe that today`s political leaders reflect the interests of young Americans.
  • 76% of Millennials plan to vote in the election for President this year.


Generation Opportunity is the largest non-profit, non-partisan organization in the United States engaging and mobilizing young Americans (ages 18-29) on important economic issues facing the nation. Since its launch in June of 2011, Generation Opportunity has operated on a combined strategy of advanced social media tactics and field tactics to reach young Americans across the country.

Generation Opportunity is actively organizing young adults across America through grassroots tactics, voter registration, and voter turnout efforts in states like Ohio, Virginia, Maine, North Carolina and Florida, engaging over a quarter million young adults. The organization`s social media platforms have amassed a total fan base of more than 4 million. Facebook pages post links to relevant articles and reports from sources ranging from the federal Government Accountability Office (GAO), to The New York Times, The Washington Post, The Brookings Institution, The Wall Street Journal, The Huffington Post, and The Heritage Foundation.